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subject:"Brand management"
~person:"Bartikowski, Boris"
~person:"Buijzen, Moniek"
~person:"Hudders, Liselot"
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Brand management
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Advertising effects
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Werbewirkung
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Advertising
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Werbung
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children
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advergames
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advertising literacy
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Bartikowski, Boris
Buijzen, Moniek
Hudders, Liselot
Bagozzi, Richard P.
3
Bergami, Massimo
2
Brudler, Benjamin
2
Burmann, Christoph
2
Cauberghe, Verolien
2
Chikweche, Tendai
2
Duboff, Robert
2
Giersch, Judith
2
Grether, Mark
2
Görg, Ulrich
2
Hamilton, Kathy
2
Henkel, Sven
2
Hewer, Paul
2
Horst, Peter
2
Jenewein, Wolfgang
2
Lowrey, Tina M.
2
Markarian, Rosa
2
Meyer, Anton
2
Morandin, Gabriele
2
Nam, Myungwoo
2
Piehler, Rico
2
Tomczak, Torsten
2
Unger, Sina
2
Wildner, Raimund
2
Aguirre-Rodriguez, Alexandra
1
Ali, Mazhar
1
Allman, Helena F.
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Anjum, Munazzah Mehak
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Atristain Suarez, Connie
1
Auty, Susan
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International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
3
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
4
Boys' responses to the integration of advertising and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
Saved in:
5
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
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