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subject:"Brand management"
~person:"Batra, Rajeev"
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Brand management
Emotion
5
Consumer behaviour
4
Konsumentenverhalten
4
Brand
3
Markenartikel
3
Markenführung
3
Beziehungsmarketing
2
Brand image
2
Brand love
2
Brand loyalty
2
Markenimage
2
Relationship marketing
2
Brand attachment
1
Brand trust
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C-OAR-SE method
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Confidence
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Construct validity
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Content validity
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Einzelhandel
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Grounded Theory
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Grounded theory
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Internet marketing
1
Kaufentscheidung
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Love
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Markentreue
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Measurement
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Mental representation
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Messung
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Online and offline retailing
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Online retailing
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Online-Handel
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Online-Marketing
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Personality psychology
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Batra, Rajeev
Sarkar, Abhigyan
9
Bagozzi, Richard P.
7
Hussain, Khalid
6
Junaid, Muhammad
6
Loureiro, Sandra Maria Correia
6
Hou, Fujun
5
Sarkar, Juhi Gahlot
5
Ahuvia, Aaron
4
Back, Ki-Joon
4
Fetscherin, Marc
4
Garg, Ruchi
4
Häusel, Hans-Georg
4
Langner, Tobias
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Moussa, Salim
4
Phau, Ian
4
Ahn, Jiseon
3
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3
Esch, Franz-Rudolf
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Grappi, Silvia
3
Huber, Frank
3
Iglesias, Oriol
3
Kataria, Aarti
3
Kaufmann, Hans Rüdiger
3
Kemp, Elyria
3
Madadi, Rozbeh
3
Meyer, Frederik
3
Mukherjee, Jaydeep
3
Möll, Thorsten
3
Nufer, Gerd
3
Romani, Simona
3
Rossiter, John R.
3
Septianto, Felix
3
Torres, Ivonne M.
3
Valette-Florence, Pierre
3
Wang, Yao-Chin
3
Warren, Caleb
3
Wong, Amy
3
Zúñiga, Miguel Ángel
3
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Marketing letters : a journal of research in marketing
2
Journal of marketing
1
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ECONIS (ZBW)
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Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
2
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
3
Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
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