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subject:"Brand management"
~person:"Baxter, Stacey M."
~person:"Bellman, Steven"
~subject:"USA"
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Search: subject_exact:"Advertising response"
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Brand management
USA
Advertising effects
27
Werbewirkung
27
Consumer behaviour
14
Konsumentenverhalten
14
Advertising
12
Fernsehwerbung
12
Television advertising
12
Werbung
11
Internet marketing
10
Online-Marketing
10
Markenführung
8
Brand image
6
Markenimage
6
Experiment
4
Perception
4
Wahrnehmung
4
Brand
3
Markenartikel
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Biometrics
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Biometrie
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Celebrity endorsement
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Celebrity-Werbung
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Children
2
Eye-tracking
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Fernsehen
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Interactive media
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Interaktive Medien
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Kinder
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Media usage
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Mediennutzung
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Priming
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Recall
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Television
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United States
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Video advertising
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advertising
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Baxter, Stacey M.
Bellman, Steven
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Esch, Franz-Rudolf
10
Kaiser, Harry M.
10
Bauer, Hans H.
9
Mueller, Barbara
9
Diehl, Sandra
8
Muehling, Darrel D.
8
Romaniuk, Jenni
8
Gierl, Heribert
7
Huber, Frank
7
Septianto, Felix
7
Torres, Ivonne M.
7
Choi, Yung Kyun
6
Erfgen, Carsten
6
Hartmann, Wesley R.
6
Sreejesh, S.
6
Srivastava, R. K.
6
Taylor, Charles Raymond
6
Terlutter, Ralf
6
Vashisht, Devika
6
Brunner, Christian Boris
5
Chen, Huan
5
Cheong, Yunjae
5
Hayes, Jameson L.
5
Ko, Eunju
5
Matthes, Jörg
5
McQuarrie, Edward F.
5
Pauwels, Koen
5
Phillips, Barbara J.
5
Russell, Cristel Antonia
5
Tucker, Catherine
5
Verhellen, Yann
5
Wilbur, Kenneth C.
5
Yoon, Hye Jin
5
Bakir, Aysen
4
Buijzen, Moniek
4
Burmann, Christoph
4
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Journal of advertising research
2
Journal of marketing communications
2
The journal of brand management : an international journal
2
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
10
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1
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
2
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
3
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
4
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
5
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
6
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
Saved in:
7
The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
8
Limited-interruption advertising in digital-video content
Brechman, Jean
;
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 289-298
Persistent link: https://www.econbiz.de/10011595681
Saved in:
9
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
10
The effectiveness of branded mobile phone apps
Bellman, Steven
;
Potter, Robert F.
;
Treleaven-Hassard, …
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
4
,
pp. 191-200
Persistent link: https://www.econbiz.de/10009313211
Saved in:
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