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subject:"Brand management"
~person:"Bezawada, Ram"
~subject:"Food retailing"
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A comparative analysis of differential consumer response across supermarket and specialty store in the candy category
Kumar, Ashish
;
Trivedi, Minakshi
;
Bezawada, Ram
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 561-569
Persistent link: https://www.econbiz.de/10009655508
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