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subject:"Brand management"
~person:"Brooks, Simon"
~person:"Canning, Catherine"
~person:"Salfeld, André"
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Search: subject_exact:"Fashion retailers"
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Brand management
Textile distribution
5
Textilhandel
5
Markenführung
4
Fashion
3
Mode
3
Bekleidungsindustrie
2
Betriebsform
2
Clothing industry
2
Consumer behaviour
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Deutschland
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Welt
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Balanced Scorecard
1
Balanced scorecard
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Bekleidungseinzelhandel
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Business network
1
Core competency
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Customer integration
1
Einzelhandel
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Handelsmarke
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Internet marketing
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Kernkompetenz
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Kompetenz
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Kreislaufwirtschaft
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Kundenintegration
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Markenpolitik
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Nachhaltigkeit
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Online retailing
1
Online-Handel
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Online-Marketing
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Recycling
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Relationship marketing
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Brooks, Simon
Canning, Catherine
Salfeld, André
McColl, Julie
6
Große-Bölting, Kristin
4
Ahlert, Dieter
3
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Contemporary case studies on fashion production, marketing and operations
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
2
Vintage fashion retailing : building the store brand
McColl, Julie
;
Canning, Catherine
;
Shearer, Linda
; …
- In:
Contemporary case studies on fashion production, …
,
(pp. 59-71)
.
2018
Persistent link: https://www.econbiz.de/10011790484
Saved in:
3
Betriebstypenmarkenführung mit Hilfe der Balanced Scorecard : dargestellt am Beispiel von Marc O'Polo
Gedat, Alexander
;
Salfeld, André
- In:
Exzellenz in Markenmanagement und Vertrieb : Grundlagen …
,
(pp. 3-17)
.
2005
Persistent link: https://www.econbiz.de/10003214556
Saved in:
4
Kompetenzorientiertes Betriebstypenmarkenmanagement : Konzeptionalisierung, Operationalisierung und Gestaltungsempfehlungen für den Bekleidungseinzelhandel
Salfeld, André
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001852511
Saved in:
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