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subject:"Brand management"
~person:"Buchanan-Oliver, Margo"
~type_genre:"Aufsatz in Zeitschrift"
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European journal of marketing : EJM
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Shaping the body and technology : discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo
;
Cruz, Angela
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 635-652
Persistent link: https://www.econbiz.de/10003990985
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