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subject:"Brand management"
~person:"Cohen, Justin"
~person:"Torres, Ivonne M."
~subject:"Markenführung"
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Brand management
Markenführung
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multicultural advertising
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Cohen, Justin
Torres, Ivonne M.
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Esch, Franz-Rudolf
10
Bauer, Hans H.
9
Huber, Frank
7
Romaniuk, Jenni
7
Erfgen, Carsten
6
Gierl, Heribert
6
Septianto, Felix
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Brunner, Christian Boris
5
Hayes, Jameson L.
5
Ko, Eunju
5
Matthes, Jörg
5
Verhellen, Yann
5
Baxter, Stacey M.
4
Bellman, Steven
4
Burmann, Christoph
4
Chen, Huan
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Meyer, Frederik
4
Muehling, Darrel D.
4
Rempel, Jan Eric
4
Sattler, Henrik
4
Stephen, Gladys
4
Teng, Lefa
4
Wilbur, Kenneth C.
4
Zúñiga, Miguel Ángel
4
Avramova, Yana R.
3
Baack, Daniel W.
3
Brasel, S. Adam
3
Buijzen, Moniek
3
Cote, Joseph A.
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Dwivedi, Yogesh Kumar
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Journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of international consumer marketing
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Journal of marketing communications
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
2
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
3
The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229
Saved in:
4
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
5
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
6
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
7
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
8
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
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