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subject:"Brand management"
~person:"Farías, Pablo"
~person:"Foster, Jamye"
~person:"González, Eva M."
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Brand management
Einzelhandel
3
Ladengestaltung
3
Markenführung
3
Retail trade
3
Store design
3
Sales promotion
2
Verkaufsförderung
2
Brand communication
1
Brand image
1
Brand performance
1
Compensation
1
Consumer behaior
1
Consumer behaviour
1
In-store merchandiser
1
Job performance
1
Konsumentenverhalten
1
Markenimage
1
National culture
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Nationalkultur
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Retail atmospherics
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Retail branding
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Retail employees
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Farías, Pablo
Foster, Jamye
González, Eva M.
Dennis, Charles
3
McIntyre, Charles
3
Melewar, T. C.
3
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2
Haug, Anders
2
Müller, Jenny
2
Sudhir, K.
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Talukdar, Debabrata
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Journal of retailing and consumer services
2
Journal of business research : JBR
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ECONIS (ZBW)
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Better support for supportive jobs : how to improve brand performance through better compensation and training for in-store merchandisers
Meyer, Jan-Hinrich
;
González, Eva M.
;
Lopez-Lomelí, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209452
Saved in:
2
Retail atmospherics : the impact of a brand dictated theme
Foster, Jamye
;
Andrews MacLelland, Melinda
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 195-205
Persistent link: https://www.econbiz.de/10010469047
Saved in:
3
Store brand and national brand promotion attitudes antecedents
Manzur, Enrique
;
Olavarrieta, Sergio
;
Hidalgo, Pedro
; …
- In:
Journal of business research : JBR
64
(
2011
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10008859050
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