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subject:"Brand management"
~person:"Fuchs, Andreas"
~person:"Moore, Christopher"
~subject:"Beziehungsmarketing"
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Brand management
Beziehungsmarketing
Textile distribution
7
Textilhandel
7
Einzelhandel
5
Fashion
5
Mode
5
China
4
International market entry
4
Internationaler Markteintritt
4
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Luxusgüter
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Markenführung
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Marketing management
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Marketingmanagement
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Retail trade
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Consumer behaviour
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International retailing
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Relationship marketing
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Bekleidungseinzelhandel
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Communication
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Fuchs, Andreas
Moore, Christopher
McColl, Julie
6
Ahlert, Dieter
4
Große-Bölting, Kristin
4
Swoboda, Bernhard
4
Barnes, Liz
3
Madhani, Pankaj M.
3
Moore, Christopher M.
3
Rashid, Arooj
3
Warnaby, Gary
3
Abraham, Eike Jonas
2
Alptekinoglu, Aydin
2
Aslam, Usman
2
Bagusat, Ariane
2
Bai, Huifeng
2
Baier, Daniel
2
Bonilla Quijada, María del Rocío
2
Bruhn, Manfred
2
Carey, Robin
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Choi, Tsan-Ming
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Dabija, Dan Cristian
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Faßnacht, Martin
2
Foscht, Thomas
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Goswami, Shubham
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Heinemann, Gerrit
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Ohr, Daniel
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Ryding, Daniella
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Salfeld, André
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Spector, Robert
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European retail research
1
Gabler Research / Schriftenreihe der HHL - Leipzig Graduate School of Management
1
International marketing review
1
Journal of business research : JBR
1
Schriftenreihe der HHL - Leipzig Graduate School of Management
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SpringerLink / Bücher
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ECONIS (ZBW)
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1
Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
2
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
3
Creating, developing and managing the dimensions of the own brand : a study of UK fashion retailing
McColl, Julie
;
Moore, Christopher
- In:
European retail research
25
(
2011
)
2
,
pp. 63-91
Persistent link: https://www.econbiz.de/10009404791
Saved in:
4
Kundenbindungsmanagement im Einzelhandel : Eine kausalanalytische Untersuchung am Beispiel des Textilfacheinzelhandels
Fuchs, Andreas
-
2010
Kundenbindung im Fokus von Einzelhandelsunternehmen -- Theoretische Grundlagen zur Kundenbindung im Einzelhandel -- Empirische Analyse zur Kundenbindung im Einzelhandel -- Zusammenfassung und Ausblick.
Persistent link: https://www.econbiz.de/10014424822
Saved in:
5
Kundenbindungsmanagement im Einzelhandel : eine kausalanalytische Untersuchung am Beispiel des Textilfacheinzelhandels
Fuchs, Andreas
-
2010
-
1. Auflage
Persistent link: https://www.econbiz.de/10003901869
Saved in:
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