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subject:"Brand management"
~person:"Kim, HaeJung"
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Search: subject_exact:"Fashion"
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Brand management
Consumer behaviour
5
Fashion
5
Konsumentenverhalten
5
Mode
5
Markenführung
4
Brand image
3
Markenimage
3
South Korea
3
Südkorea
3
Brand
2
Inter-firm cooperation
2
Markenartikel
2
Unternehmenskooperation
2
Bekleidung
1
Bekleidungsindustrie
1
Brand loyalty
1
Branding
1
Clothing
1
Clothing industry
1
Country of origin
1
Customer value
1
Designation of origin
1
Distribution channel
1
Experiment
1
Experimental marketing
1
Factor analysis
1
Faktorenanalyse
1
Handelsmarketing
1
Herkunftsbezeichnung
1
Kundenwert
1
Luxury goods
1
Luxusgüter
1
Multi-channel measurement
1
Retail marketing
1
Textile distribution
1
Textilhandel
1
Vertriebsweg
1
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Article
4
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4
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4
Language
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English
4
Author
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Kim, HaeJung
Ko, Eunju
13
Choi, Tsan-Ming
7
Moore, Christopher M.
6
Loureiro, Sandra Maria Correia
5
McColl, Julie
5
Ozuem, Wilson
5
Cedrola, Elena
4
Chow, Pui-Sze
4
Kim, Kyung Hoon
4
Kim, Sang Jin
4
Mogaji, Emmanuel
4
Phau, Ian
4
Ranfagni, Silvia
4
Barnes, Liz
3
Bosah, Genevieve
3
Brooksworth, Frederica
3
Fuxman, Leonora
3
Henninger, Claudia E.
3
Jin, Byoungho
3
Jung, Jaesuk
3
Mahmoud, Ali B.
3
Merlo, Elisabetta
3
Mohr, Iris
3
Moore, Christopher
3
Rashid, Arooj
3
Roncha, Ana
3
Turunen, Linda Lisa Maria
3
Warnaby, Gary
3
Ahn, SooKyoung
2
Aiello, Gaetano
2
Amatulli, Cesare
2
Anguelov, Nikolay
2
Arrigo, Elisa
2
Arvidsson, Adam
2
Aslam, Usman
2
Baeza, Julia
2
Bai, Huifeng
2
Bai, Yuli
2
Bandinelli, Romeo
2
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Published in...
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Journal of fashion marketing and management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Source
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ECONIS (ZBW)
4
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1
The impact of brand experiences on brand resonance in multi-channel fashion retailing
Huang, Ran
;
Lee, Stacy H.
;
Kim, HaeJung
;
Evans, Leslie
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 129-147
Persistent link: https://www.econbiz.de/10011302385
Saved in:
2
Impacts of country images on luxury fashion brand : facilitating with the brand resonance model
Jung, Hye Jung
;
Lee, Yuri
;
Kim, HaeJung
;
Yang, Heesoon
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10010384280
Saved in:
3
Fashion collaboration or collision? : examining the match-up effect in co-marketing alliances
Ahn, SooKyoung
;
Kim, HaeJung
;
Forney, Judith A.
- In:
Journal of fashion marketing and management
14
(
2010
)
1
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003958634
Saved in:
4
Co-marketing alliances between heterogeneous industries : examining perceived match-up effects in product brand and alliance levels
Ahn, SooKyoung
;
Kim, HaeJung
;
Forney, Judith A.
- In:
Journal of retailing and consumer services
16
(
2009
)
6
,
pp. 477-485
Persistent link: https://www.econbiz.de/10003906201
Saved in:
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