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subject:"Brand management"
~subject:"Außenhandel"
~type_genre:"Article in journal"
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Brand management
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Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan
Chiu, Weisheng
;
Leng, Ho Keat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10011529169
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2
Ingredient branding in sports markets : the case Makrolon and UVEX
Linder, Christian
- In:
International journal of business and globalisation : IJBG
7
(
2011
)
4
,
pp. 485-496
Persistent link: https://www.econbiz.de/10009354630
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3
Dangerous liaisons: how can sports brands capitalise on the Hip Hop movement
Manivet, Barbara
;
Richelieu, André
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 140-161
Persistent link: https://www.econbiz.de/10003653596
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