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subject:"Brand management"
~subject:"Beziehungsmarketing"
~type:"article"
~type_genre:"Case study"
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
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International journal of retail & distribution management
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Journal of fashion marketing and management
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The temporary store : a new marketing tool for fashion brands
Surchi, Micaela
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 257-270
Persistent link: https://www.econbiz.de/10009232516
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2
The evolution of a luxury brand : the case of Prada
Moore, Christopher M.
;
Doyle, Stephen A.
- In:
International journal of retail & distribution management
38
(
2010
)
11/12
,
pp. 915-927
Persistent link: https://www.econbiz.de/10008759903
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3
Kundenbindungsmanagement im Bekleidungshandel : das Breuninger-Konzept
Ohr, Daniel
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 737-753)
.
2008
Persistent link: https://www.econbiz.de/10003708692
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