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subject:"Brand management"
~subject:"Illicit trade"
~type:"article"
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Search: subject_exact:"Brand protection"
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Brand management
Illicit trade
Markenrecht
486
Trademark law
486
Immaterialgüterrechte
130
Intellectual property rights
130
Markenartikel
107
Brand
106
USA
81
United States
81
Markenführung
62
EU countries
56
EU-Staaten
56
Patent law
55
Patentrecht
55
Innovation
52
Patent
52
Deutschland
43
Germany
43
Copyright law
42
Urheberrecht
42
Welt
35
World
35
Trademarks
34
trademarks
34
Product counterfeiting
31
Produktpiraterie
31
Handelsmarke
30
Store brand
30
Theorie
29
Theory
29
Grauer Markt
28
Grey market
28
Großbritannien
25
United Kingdom
25
Designation of origin
24
Herkunftsbezeichnung
24
China
22
Competition law
20
Wettbewerbsrecht
20
Illegaler Handel
18
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74
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68
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11
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11
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English
73
German
8
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Petty, Ross D.
6
Wilson, Jeremy M.
4
Li, Hai
3
Lopes, Teresa da Silva
3
Zhu, Stuart X.
3
Castaldi, Carolina
2
Flikkema, Meindert
2
Krasnikov, Alexander
2
Llerena, Patrick
2
Man, Ard-Pieter de
2
Millot, Valentine
2
Sandner, Philipp
2
Seip, Marcel
2
Shao, Jing
2
Zhang, Jianqiang
2
Abbott, Frederick M.
1
Aggarwal, Rashmi
1
Agostini, Lara
1
Ahmadi, Reza H.
1
Allegrezza, Serge
1
Amaral, Nelson Borges
1
Ammann, Jürg M.
1
An, Zhe
1
Andrade, Richard M.
1
Backhaus, Klaus
1
Baker, Thomas Alexander
1
Belfanti, Carlo
1
Bellido, Jose
1
Berman, Barry
1
Block, Jörn
1
Bowrey, Kathy
1
Brison, Natasha T.
1
Cao, Qingning
1
Cao, Yougen
1
Castro, Rafael
1
Cerviño, Julio
1
Chan, Fiona
1
Chaudhry, Peggy E.
1
Chen, Rain
1
Cheng, Kwang-Hwee
1
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The journal of brand management : an international journal
11
Business history
6
Business horizons
3
International journal of production research
3
Journal of international business law
3
Enterprise & society : the international journal of business history
2
Journal of marketing
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Asia Pacific journal of marketing and logistics
1
Athens journal of business & economics : AJBE
1
Brands and branding
1
Business economics : the journal of the National Association for Business Economists
1
Business history review
1
Economic law as an economic good : its rule function and its tool function in the competition of systems
1
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
European journal of operational research : EJOR
1
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
1
Handbook of research on counterfeiting and illicit trade
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
Industry and innovation
1
International journal of law and management : IJLMA
1
International journal of management and marketing research : IJMMR
1
International journal of production economics
1
International journal of sports marketing & sponsorship
1
International journal of the economics of business
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of economics & management strategy : JEMS
1
Journal of historical research in marketing
1
Journal of international economic law
1
Journal of macromarketing
1
Journal of management and strategy : JMS
1
Journal of marketing research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Law and policy in international business : the international journal of Georgetown University Law Center
1
Legal issues of European integration : law review of the Europa Instituut, University of Amsterdam
1
Management Research Review
1
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ECONIS (ZBW)
80
Other ZBW resources
1
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1
Trademarks and denomination of origin in Portuguese wine sector (1918-1924)
Sequeira, Carla
- In:
Athens journal of business & economics : AJBE
10
(
2024
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10014555716
Saved in:
2
Unbundling the brand : differentiation and the law in the Brazilian South American tea industry
Lopes, Teresa da Silva
;
Dourado, Bruna
;
Souza, …
- In:
Business history
66
(
2024
)
4
,
pp. 859-883
Persistent link: https://www.econbiz.de/10014580204
Saved in:
3
Trademarks, own brand manufacturing, and firm growth at different stages of development in Korea
Kang, Raeyoon
;
Lee, Keun
- In:
Seoul journal of economics : SJE
36
(
2023
)
1
,
pp. 113-136
Persistent link: https://www.econbiz.de/10014279636
Saved in:
4
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
5
Do university trademarks matter? : interaction between university-related apparel style and licensing status
Huang, Xiao
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014334393
Saved in:
6
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
7
Trademarks and the cost of equity capital
Yang, Bin
;
An, Zhe
;
Gao, Xin
;
Li, Donghui
- In:
The journal of corporate finance : contracting, …
83
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014513171
Saved in:
8
Building brand assets : the role of trademark rights
Krasnikov, Alexander
;
Jayachandran, Satish
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1059-1082
Persistent link: https://www.econbiz.de/10013389289
Saved in:
9
Strategic trademark management : a systematic literature review and prospects for future research
Cao, Yougen
;
Ren, Shengce
;
Du, Mei
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 435-453
Persistent link: https://www.econbiz.de/10013391006
Saved in:
10
Submarine trademarks
Fink, Carsten
;
Fosfuri, Andrea
;
Helmers, Christian
; …
- In:
Journal of economics & management strategy : JEMS
31
(
2022
)
4
,
pp. 818-840
Persistent link: https://www.econbiz.de/10013463317
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