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subject:"Brand management"
~subject:"Markenrecht"
~type:"article"
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Brand management
Markenrecht
Trademark law
486
Immaterialgüterrechte
130
Intellectual property rights
130
Markenartikel
107
Brand
106
USA
81
United States
81
Markenführung
62
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56
EU-Staaten
56
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55
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55
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52
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52
Deutschland
43
Germany
43
Copyright law
42
Urheberrecht
42
Welt
35
World
35
Trademarks
34
trademarks
34
Product counterfeiting
31
Produktpiraterie
31
Handelsmarke
30
Store brand
30
Theorie
29
Theory
29
Grauer Markt
28
Grey market
28
Großbritannien
25
United Kingdom
25
Designation of origin
24
Herkunftsbezeichnung
24
China
22
Competition law
20
Wettbewerbsrecht
20
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25
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Block, Jörn
10
Castaldi, Carolina
9
Lopes, Teresa da Silva
9
Petty, Ross D.
9
Duguid, Paul
6
Fisch, Christian
6
Flikkema, Meindert
6
Maskus, Keith E.
6
Sandner, Philipp
6
Wilson, Jeremy M.
5
Chen, Yongmin
4
Drivas, Kyriakos
4
Helmers, Christian
4
Man, Ard-Pieter de
4
Wiltschek, Lothar
4
Casson, Mark
3
Chaudhry, Peggy E.
3
Crass, Dirk
3
Cuccia, Tiziana
3
Giarratana, Marco S.
3
Grady, John
3
Graham, Stuart J. H.
3
Higgins, David M.
3
Knaak, Roland
3
Landes, William M.
3
Li, Hai
3
Mercer, John
3
Millot, Valentine
3
Posner, Richard A.
3
Santagata, Walter
3
Vries, Geertjan de
3
Zhang, Jianqiang
3
Zhu, Stuart X.
3
Addor, Felix
2
Aggarwal, Rashmi
2
Agostini, Lara
2
Athreye, Suma
2
Blair, Roger D.
2
Bröcher, Julia
2
Carmona, Mónica
2
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1
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IIC : international review of intellectual property and competition law
17
The Trademark reporter
13
Wettbewerb in Recht und Praxis : wrp
13
Research policy : policy, management and economic studies of science, technology and innovation
12
The journal of brand management : an international journal
12
International journal of intellectual property management : IJIPM
11
Trademarks and their role in innovation, entrepreneurship and industrial organization
11
Industry and innovation
10
Trademarks, brands, and competitiveness
10
Business history
8
Business horizons
7
Gewerblicher Rechtsschutz und Urheberrecht / Internationaler Teil : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
6
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
6
Regional studies : official journal of the Regional Studies Association
6
The journal of world intellectual property
6
Enterprise & society : the international journal of business history
5
Journal of world trade : law, economic policy, public policy
5
Business history review
4
International journal of production research
4
Journal of international business law
4
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
4
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
3
Die Betriebswirtschaft : DBW
3
Economics of innovation and new technology
3
International review of law and economics
3
Journal of marketing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Recht der internationalen Wirtschaft : RIW ; Betriebs-Berater international
3
The George Washington journal of international law and economics
3
Amtsblatt der Europäischen Gemeinschaften
2
Brands and branding
2
Brands in the boardroom : key branding issues for senior executives
2
Droit et pratique du commerce international
2
Eastern European journal for regional studies
2
European journal of law and economics
2
European journal of operational research : EJOR
2
European research studies
2
Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
2
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ECONIS (ZBW)
487
Other ZBW resources
1
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1
Trademarks and denomination of origin in Portuguese wine sector (1918-1924)
Sequeira, Carla
- In:
Athens journal of business & economics : AJBE
10
(
2024
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10014555716
Saved in:
2
Unbundling the brand : differentiation and the law in the Brazilian South American tea industry
Lopes, Teresa da Silva
;
Dourado, Bruna
;
Souza, …
- In:
Business history
66
(
2024
)
4
,
pp. 859-883
Persistent link: https://www.econbiz.de/10014580204
Saved in:
3
Using trademarks to fend off import competition : evidence from the top R&D-spending companies
D'Agostino, Lorena M.
;
Schiavo, Stefano
- In:
International business review
33
(
2024
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014460747
Saved in:
4
Bringing innovation to fruition : insights from new trademarks
Faurel, Lucile
;
Li, Qin
;
Shanthikumar, Devin
;
Teoh, …
- In:
Journal of financial and quantitative analysis : JFQA
59
(
2024
)
2
,
pp. 474-520
Persistent link: https://www.econbiz.de/10014520110
Saved in:
5
Trademarks, own brand manufacturing, and firm growth at different stages of development in Korea
Kang, Raeyoon
;
Lee, Keun
- In:
Seoul journal of economics : SJE
36
(
2023
)
1
,
pp. 113-136
Persistent link: https://www.econbiz.de/10014279636
Saved in:
6
Geographical indications as global knowledge commons : Ostrom's law on common intellectual property and collective action
Mazé, Armelle
- In:
Journal of institutional economics
19
(
2023
)
4
,
pp. 494-510
Persistent link: https://www.econbiz.de/10014364237
Saved in:
7
Discovering technology opportunities based on the linkage between technology and business areas : matching patents and trademarks
Han, Xiaotong
;
Zhu, Donghua
;
Wang, Xuefeng
;
Daim, Tugrul U.
- In:
Technology analysis & strategic management
35
(
2023
)
10
,
pp. 1324-1340
Persistent link: https://www.econbiz.de/10014338644
Saved in:
8
Examination of related diversification in laggard regions
Drivas, Kyriakos
;
Economidou, Claire
;
Kaplanis, Ioannis
; …
- In:
Papers in regional science : the journal of the …
102
(
2023
)
4
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014342480
Saved in:
9
Valuation of new trademarks
Hsu, Po-Hsuan
;
Li, Dongmei
;
Li, Qin
;
Teoh, Siew Hong
; …
- In:
Management science : journal of the Institute for …
68
(
2022
)
1
,
pp. 257-279
Persistent link: https://www.econbiz.de/10012821140
Saved in:
10
Trademarks as an indicator of regional innovation : evidence from Japanese prefectures
Block, Jörn
;
Fisch, Christian
;
Ikeuchi, Kenta
;
Kato, …
- In:
Regional studies : official journal of the Regional …
56
(
2022
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10012804134
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