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subject:"Brand management"
~subject:"trademark"
~type_genre:"Article in journal"
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Search: subject_exact:"Brand protection"
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Brand management
trademark
Markenrecht
382
Trademark law
382
Immaterialgüterrechte
105
Intellectual property rights
105
Brand
88
Markenartikel
88
USA
63
United States
63
Markenführung
51
EU countries
49
EU-Staaten
49
Innovation
41
Patent law
40
Patentrecht
40
Patent
39
Welt
33
World
33
trademarks
32
Trademarks
30
Copyright law
28
Urheberrecht
28
Grauer Markt
27
Grey market
27
Handelsmarke
27
Store brand
27
Theorie
24
Theory
24
Deutschland
23
Germany
23
Product counterfeiting
23
Produktpiraterie
23
Designation of origin
21
Herkunftsbezeichnung
21
Illegaler Handel
18
Illicit trade
18
Competition law
16
Trademark
16
Wettbewerbsrecht
16
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5
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Article
63
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1
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Article in journal
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64
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12
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12
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12
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11
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Sammelwerk
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English
64
Author
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Petty, Ross D.
5
Wilson, Jeremy M.
4
Lopes, Teresa da Silva
3
Castaldi, Carolina
2
Flikkema, Meindert
2
Krasnikov, Alexander
2
Man, Ard-Pieter de
2
Sandner, Philipp
2
Seip, Marcel
2
Yang, Bin
2
Abdul Basit, Shoaib
1
Aggarwal, Rashmi
1
Agostini, Lara
1
Allegrezza, Serge
1
Amaral, Nelson Borges
1
An, Zhe
1
Baker, Thomas Alexander
1
Belfanti, Carlo
1
Bellido, Jose
1
Block, Jörn
1
Bowrey, Kathy
1
Brison, Natasha T.
1
Brook, Stacey L.
1
Bryl, Lukasz
1
Cao, Yougen
1
Castro, Rafael
1
Cerviño, Julio
1
Chan, Fiona
1
Chen, Rain
1
Cheng, Kwang-Hwee
1
Cho, Sungho
1
Chumney, Wade M.
1
Cowart, Tammy W.
1
Crass, Dirk
1
Czarnitzki, Dirk
1
Dourado, Bruna
1
Du, Mei
1
Duguid, Paul
1
Ertekin, Larisa
1
Filippini, Roberto
1
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The journal of brand management : an international journal
11
Business history
7
International journal of intellectual property management : IJIPM
4
Business horizons
3
Enterprise & society : the international journal of business history
2
Journal of marketing
2
Asia Pacific journal of marketing and logistics
1
Asian economic policy review : AEPR
1
Athens journal of business & economics : AJBE
1
Business history review
1
Eastern European journal for regional studies
1
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
Financial management : FM
1
Industry and innovation
1
Innovation and development : RIAD
1
International journal of law and management : IJLMA
1
International journal of management and marketing research : IJMMR
1
International journal of sports marketing & sponsorship
1
International journal of the economics of business
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of economics & management strategy : JEMS
1
Journal of historical research in marketing
1
Journal of institutional economics
1
Journal of macromarketing
1
Journal of management and strategy : JMS
1
Journal of marketing research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of sports economics
1
Journal of world trade : law, economic policy, public policy
1
Marketing letters : a journal of research in marketing
1
Measuring business excellence : the journal of organizational performance management
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Review of marketing science
1
Seoul journal of economics : SJE
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of corporate finance : contracting, governance and organization
1
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ECONIS (ZBW)
64
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64
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1
Trademarks and denomination of origin in Portuguese wine sector (1918-1924)
Sequeira, Carla
- In:
Athens journal of business & economics : AJBE
10
(
2024
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10014555716
Saved in:
2
Unbundling the brand : differentiation and the law in the Brazilian South American tea industry
Lopes, Teresa da Silva
;
Dourado, Bruna
;
Souza, …
- In:
Business history
66
(
2024
)
4
,
pp. 859-883
Persistent link: https://www.econbiz.de/10014580204
Saved in:
3
Trademarks, own brand manufacturing, and firm growth at different stages of development in Korea
Kang, Raeyoon
;
Lee, Keun
- In:
Seoul journal of economics : SJE
36
(
2023
)
1
,
pp. 113-136
Persistent link: https://www.econbiz.de/10014279636
Saved in:
4
Geographical indications as global knowledge commons : Ostrom's law on common intellectual property and collective action
Mazé, Armelle
- In:
Journal of institutional economics
19
(
2023
)
4
,
pp. 494-510
Persistent link: https://www.econbiz.de/10014364237
Saved in:
5
The discrediting of competing trademarks : between multiple qualification option and qualification impediment
Moraru, Iulian
- In:
Eastern European journal for regional studies
7
(
2021
)
1
,
pp. 200-217
Persistent link: https://www.econbiz.de/10012631742
Saved in:
6
Do university trademarks matter? : interaction between university-related apparel style and licensing status
Huang, Xiao
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014334393
Saved in:
7
Trademark and product innovation : the interactive role of quality certification and firm-level attributes
Medase, Stephen Kehinde
;
Abdul Basit, Shoaib
- In:
Innovation and development : RIAD
13
(
2023
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014279925
Saved in:
8
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
9
Trademarks and the cost of equity capital
Yang, Bin
;
An, Zhe
;
Gao, Xin
;
Li, Donghui
- In:
The journal of corporate finance : contracting, …
83
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014513171
Saved in:
10
Trademark and IPO underpricing
Yang, Bin
;
Yuan, Tao
- In:
Financial management : FM
51
(
2022
)
1
,
pp. 271-296
Persistent link: https://www.econbiz.de/10013166840
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