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subject:"Brand management"
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Search: subject_exact:"Brand protection"
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Brand management
Markenrecht
472
Trademark law
472
Immaterialgüterrechte
125
Intellectual property rights
125
Markenartikel
102
Brand
101
USA
77
United States
77
Markenführung
60
EU countries
54
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54
Patent law
54
Patentrecht
54
Innovation
52
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50
Deutschland
43
Germany
43
Copyright law
41
Urheberrecht
41
Welt
35
World
35
Trademarks
34
trademarks
32
Product counterfeiting
30
Produktpiraterie
30
Handelsmarke
29
Store brand
29
Theorie
29
Theory
29
Grauer Markt
28
Grey market
28
Großbritannien
23
United Kingdom
23
China
22
Designation of origin
22
Herkunftsbezeichnung
22
Illegaler Handel
18
Illicit trade
18
trademark
17
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11
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11
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53
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Petty, Ross D.
5
Wilson, Jeremy M.
4
Castaldi, Carolina
2
Flikkema, Meindert
2
Krasnikov, Alexander
2
Llerena, Patrick
2
Lopes, Teresa da Silva
2
Man, Ard-Pieter de
2
Millot, Valentine
2
Sandner, Philipp
2
Seip, Marcel
2
Aggarwal, Rashmi
1
Agostini, Lara
1
Allegrezza, Serge
1
Amaral, Nelson Borges
1
An, Zhe
1
Backhaus, Klaus
1
Baker, Thomas Alexander
1
Belfanti, Carlo
1
Bellido, Jose
1
Block, Jörn
1
Bowrey, Kathy
1
Brison, Natasha T.
1
Cao, Yougen
1
Castro, Rafael
1
Cerviño, Julio
1
Chan, Fiona
1
Chen, Rain
1
Cheng, Kwang-Hwee
1
Chikada, Akino
1
Cho, Sungho
1
Chumney, Wade M.
1
Cowart, Tammy W.
1
Crass, Dirk
1
Czarnitzki, Dirk
1
Du, Mei
1
Duguid, Paul
1
Ertekin, Larisa
1
Filippini, Roberto
1
Fink, Carsten
1
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The journal of brand management : an international journal
11
Business history
5
Business horizons
3
Enterprise & society : the international journal of business history
2
Journal of marketing
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Asia Pacific journal of marketing and logistics
1
Brands and branding
1
Business history review
1
Economic law as an economic good : its rule function and its tool function in the competition of systems
1
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
1
Handbook of research on counterfeiting and illicit trade
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
Industry and innovation
1
International journal of law and management : IJLMA
1
International journal of management and marketing research : IJMMR
1
International journal of sports marketing & sponsorship
1
International journal of the economics of business
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of economics & management strategy : JEMS
1
Journal of historical research in marketing
1
Journal of macromarketing
1
Journal of management and strategy : JMS
1
Journal of marketing research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices
1
Marketing letters : a journal of research in marketing
1
Measuring business excellence : the journal of organizational performance management
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Review of marketing science
1
Seoul journal of economics : SJE
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of corporate finance : contracting, governance and organization
1
The journal of product & brand management
1
Trademarks and their role in innovation, entrepreneurship and industrial organization
1
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ECONIS (ZBW)
60
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1
Trademarks, own brand manufacturing, and firm growth at different stages of development in Korea
Kang, Raeyoon
;
Lee, Keun
- In:
Seoul journal of economics : SJE
36
(
2023
)
1
,
pp. 113-136
Persistent link: https://www.econbiz.de/10014279636
Saved in:
2
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
3
Do university trademarks matter? : interaction between university-related apparel style and licensing status
Huang, Xiao
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014334393
Saved in:
4
Trademarks and the cost of equity capital
Yang, Bin
;
An, Zhe
;
Gao, Xin
;
Li, Donghui
- In:
The journal of corporate finance : contracting, …
83
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014513171
Saved in:
5
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
6
Submarine trademarks
Fink, Carsten
;
Fosfuri, Andrea
;
Helmers, Christian
; …
- In:
Journal of economics & management strategy : JEMS
31
(
2022
)
4
,
pp. 818-840
Persistent link: https://www.econbiz.de/10013463317
Saved in:
7
Building brand assets : the role of trademark rights
Krasnikov, Alexander
;
Jayachandran, Satish
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1059-1082
Persistent link: https://www.econbiz.de/10013389289
Saved in:
8
Strategic trademark management : a systematic literature review and prospects for future research
Cao, Yougen
;
Ren, Shengce
;
Du, Mei
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 435-453
Persistent link: https://www.econbiz.de/10013391006
Saved in:
9
Hands off my brand! : the financial consequences of protecting brands through trademark infringement lawsuits
Ertekin, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 45-65
Persistent link: https://www.econbiz.de/10011912139
Saved in:
10
Will that brand extension hit legal headwinds? : the natural expansion of a trademark
Gelb, Betsy D.
;
Morris, Bruce
;
Friedman, Ana
- In:
Business horizons
64
(
2021
)
5
,
pp. 575-585
Persistent link: https://www.econbiz.de/10012990347
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