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subject:"Brand management"
~type_genre:"Article in journal"
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Search: subject_exact:"Brand protection"
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Brand management
Markenrecht
371
Trademark law
371
Immaterialgüterrechte
102
Intellectual property rights
102
Brand
84
Markenartikel
84
USA
59
United States
59
Markenführung
49
EU countries
48
EU-Staaten
48
Innovation
41
Patent law
40
Patentrecht
40
Patent
39
Welt
33
World
33
Trademarks
30
trademarks
30
Copyright law
27
Grauer Markt
27
Grey market
27
Handelsmarke
27
Store brand
27
Urheberrecht
27
Theorie
24
Theory
24
Deutschland
23
Germany
23
Product counterfeiting
22
Produktpiraterie
22
Designation of origin
19
Herkunftsbezeichnung
19
Illegaler Handel
18
Illicit trade
18
trademark
16
China
15
Consumer behaviour
15
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15
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Article
48
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Article in journal
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49
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11
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11
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8
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English
49
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Petty, Ross D.
5
Wilson, Jeremy M.
4
Castaldi, Carolina
2
Flikkema, Meindert
2
Krasnikov, Alexander
2
Lopes, Teresa da Silva
2
Man, Ard-Pieter de
2
Sandner, Philipp
2
Seip, Marcel
2
Aggarwal, Rashmi
1
Agostini, Lara
1
Allegrezza, Serge
1
Amaral, Nelson Borges
1
An, Zhe
1
Baker, Thomas Alexander
1
Belfanti, Carlo
1
Bellido, Jose
1
Block, Jörn
1
Bowrey, Kathy
1
Brison, Natasha T.
1
Cao, Yougen
1
Castro, Rafael
1
Cerviño, Julio
1
Chan, Fiona
1
Chen, Rain
1
Cheng, Kwang-Hwee
1
Cho, Sungho
1
Chumney, Wade M.
1
Cowart, Tammy W.
1
Crass, Dirk
1
Czarnitzki, Dirk
1
Du, Mei
1
Duguid, Paul
1
Ertekin, Larisa
1
Filippini, Roberto
1
Fink, Carsten
1
Fisch, Christian
1
Fosfuri, Andrea
1
Friedman, Ana
1
Gao, Xin
1
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The journal of brand management : an international journal
11
Business history
6
Business horizons
3
Enterprise & society : the international journal of business history
2
Journal of marketing
2
Asia Pacific journal of marketing and logistics
1
Business history review
1
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
1
Industry and innovation
1
International journal of law and management : IJLMA
1
International journal of management and marketing research : IJMMR
1
International journal of sports marketing & sponsorship
1
International journal of the economics of business
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of economics & management strategy : JEMS
1
Journal of historical research in marketing
1
Journal of macromarketing
1
Journal of management and strategy : JMS
1
Journal of marketing research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing letters : a journal of research in marketing
1
Measuring business excellence : the journal of organizational performance management
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Review of marketing science
1
Seoul journal of economics : SJE
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of corporate finance : contracting, governance and organization
1
The journal of product & brand management
1
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ECONIS (ZBW)
49
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1
Trademarks, own brand manufacturing, and firm growth at different stages of development in Korea
Kang, Raeyoon
;
Lee, Keun
- In:
Seoul journal of economics : SJE
36
(
2023
)
1
,
pp. 113-136
Persistent link: https://www.econbiz.de/10014279636
Saved in:
2
Do university trademarks matter? : interaction between university-related apparel style and licensing status
Huang, Xiao
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014334393
Saved in:
3
Trademarks and the cost of equity capital
Yang, Bin
;
An, Zhe
;
Gao, Xin
;
Li, Donghui
- In:
The journal of corporate finance : contracting, …
83
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014513171
Saved in:
4
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
5
Submarine trademarks
Fink, Carsten
;
Fosfuri, Andrea
;
Helmers, Christian
; …
- In:
Journal of economics & management strategy : JEMS
31
(
2022
)
4
,
pp. 818-840
Persistent link: https://www.econbiz.de/10013463317
Saved in:
6
Building brand assets : the role of trademark rights
Krasnikov, Alexander
;
Jayachandran, Satish
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1059-1082
Persistent link: https://www.econbiz.de/10013389289
Saved in:
7
Strategic trademark management : a systematic literature review and prospects for future research
Cao, Yougen
;
Ren, Shengce
;
Du, Mei
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 435-453
Persistent link: https://www.econbiz.de/10013391006
Saved in:
8
Hands off my brand! : the financial consequences of protecting brands through trademark infringement lawsuits
Ertekin, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 45-65
Persistent link: https://www.econbiz.de/10011912139
Saved in:
9
Will that brand extension hit legal headwinds? : the natural expansion of a trademark
Gelb, Betsy D.
;
Morris, Bruce
;
Friedman, Ana
- In:
Business horizons
64
(
2021
)
5
,
pp. 575-585
Persistent link: https://www.econbiz.de/10012990347
Saved in:
10
The future of brand protection : responding to the global risk
Wilson, Jeremy M.
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 271-283
Persistent link: https://www.econbiz.de/10011708570
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