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subject:"Brand management"
~type_genre:"Graue Literatur"
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Brand management
Advertising planning
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Television advertising
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1998-2010
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Vogel, Johannes
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Einer für Alle oder Alle für Einen? : die Auswirkungen von Gemeinschaftswerbung auf den Erfolg innovativer Produkte unterschiedlicher Marken ; eine kausalanalytische Studie am Beis...
Vogel, Johannes
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2008
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1. Aufl.
Persistent link: https://www.econbiz.de/10003634998
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