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subject:"Bundling strategy"
~isPartOf:"Journal of service theory and practice"
~person:"Chatha, Kamran Ali"
~subject:"Customer satisfaction"
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Bundling strategy
Customer satisfaction
Beziehungsmarketing
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Consumer behaviour
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Customer education
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Customer integration
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Customer participation
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Customer service
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Dienstleistung
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Dienstleistungsqualität
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Kundenintegration
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Modularisierung
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Modularity
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Quality management
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Antecedents and consequences of effective customer participation : the role of customer education and service modularity
Shah, Syed Aamir Ali
;
Jajja, Muhammad Shakeel Sadiq
; …
- In:
Journal of service theory and practice
33
(
2023
)
5
,
pp. 697-720
Persistent link: https://www.econbiz.de/10014339773
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