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subject:"Bundling strategy"
~person:"Bertini, Marco"
~person:"Kindström, Daniel"
~type_genre:"Article in journal"
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Bundling strategy
B-to-B-Marketing
9
Business-to-business marketing
9
Lieferantenmanagement
5
Supplier relationship management
5
Leistungsbündel
4
Business model
2
Business-to-Business
2
Deutschland
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Dienstleistung
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Dienstleistungsinnovation
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Fusion
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Beziehungsmarketing
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Case study
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Consumer behaviour
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Article in journal
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Case study
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Bertini, Marco
Kindström, Daniel
Ulaga, Wolfgang
8
Kowalkowski, Christian
7
Gebauer, Heiko
4
Nordin, Fredrik
4
Jacob, Frank
3
Adamson, Brent
2
Backhaus, Klaus
2
Biggemann, Sergio
2
Brozovic, Danilo
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Cova, Bernard
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Dixon, Matthew
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Eggert, Andreas
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Holmlund, Maria
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Karwan, Mark H.
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Kleinaltenkamp, Michael
2
Kohli, Ajay Kumar
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Kohtamäki, Marko
2
Murray, Chase
2
Raj, Ritwik
2
Reinartz, Werner J.
2
Salle, Robert
2
Sun, Lei
2
Tavassoli, Nader T.
2
Toman, Nicholas
2
Totzek, Dirk
2
Wangenheim, Florian von
2
Alavi, Sascha
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Becker, Jörg
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Beverungen, Daniel
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Bharadwaj, Sundar G.
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Bond, Edward U., III
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Borgh, Michel van der
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Bornemann, Torsten
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Brann, Jeremy M.
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Brege, Staffan
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Brown, Brian
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Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of service management
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
Aus zwei mach eins?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
4
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010512481
Saved in:
2
Can one business unit have 2 revenue models?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 121-125
Persistent link: https://www.econbiz.de/10010504002
Saved in:
3
Visualizing the value of service-based offerings : empirical findings from the manufacturing industry
Kindström, Daniel
;
Kowalkowski, Christian
;
Nordin, Fredrik
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 538-546
Persistent link: https://www.econbiz.de/10009672498
Saved in:
4
The risks of providing services : differential risk effects of the service-development strategies of customisation, bundling, and range
Nordin, Fredrik
;
Kindström, Daniel
;
Kowalkowski, Christian
- In:
Journal of service management
22
(
2011
)
3
,
pp. 390-408
Persistent link: https://www.econbiz.de/10009239535
Saved in:
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