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subject:"Bundling strategy"
~person:"Biggemann, Sergio"
~subject:"Electronic Commerce"
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Bundling strategy
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Biggemann, Sergio
Ulaga, Wolfgang
10
Kowalkowski, Christian
9
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6
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5
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
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ECONIS (ZBW)
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Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Saved in:
2
Development and implementation of customer solutions : a study of process dynamics and market shaping
Biggemann, Sergio
;
Kowalkowski, Christian
;
Maley, Jane
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1083-1092
Persistent link: https://www.econbiz.de/10010223466
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