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subject:"Bundling strategy"
~person:"Bolton, Ruth N."
~subject:"Qualitätsmanagement"
~subject:"Retail trade"
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Bundling strategy
Qualitätsmanagement
Retail trade
Consumer behaviour
3
Customer service
3
Dienstleistungsqualität
3
Experience
3
Konsumentenverhalten
3
Kundenservice
3
Service quality
3
Beziehungsmarketing
2
Customer satisfaction
2
Einzelhandel
2
Kundenzufriedenheit
2
Relationship marketing
2
Service
2
Brand
1
Brand management
1
Context
1
Customer behavior
1
Customer requirements
1
Dienstleistungssektor
1
Distribution channel
1
E-commerce
1
Electronic Commerce
1
Encounters
1
Global
1
International marketing
1
Internationales Marketing
1
Markenführung
1
Multichannel
1
Online retailing
1
Online-Handel
1
Relationship
1
Retailing
1
Satisfaction
1
Service delivery system
1
Service encounter
1
Service industry
1
Service innovation
1
Store image
1
Strategy
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Bolton, Ruth N.
Thomas, Oliver
11
Fellmann, Michael
8
Nüttgens, Markus
6
Schlicker, Michael
6
Gelbrich, Katja
5
Lay, Gunter
4
Luczak, Holger
4
Alt, Elisabeth
3
Bonfanti, Angelo
3
Dauben, Stephan A.
3
Emmrich, Andreas
3
Loos, Peter
3
Martin, Isabel
3
Matijacic, Michel
3
Schramm-Klein, Hanna
3
Stauss, Bernd
3
Walter, Philipp
3
Backhaus, Klaus
2
Barkawi, Karim
2
Bauer, Hans H.
2
Bijmolt, Tammo H. A.
2
Blinn, Nadine
2
Bosch, Thorsten
2
Brengman, Malaika
2
Bullinger, Hans-Jörg
2
Buse, Christian
2
Chiguvi, Douglas
2
Cook, Sarah
2
Dangelmaier, Wilhelm
2
Däuble, Gerald Jan
2
Erasmus, Alet C.
2
Etzion, Hila
2
Fassott, Georg
2
Fawcett, Amydee M.
2
Fawcett, Stanley E.
2
Freiling, Jörg
2
Friedewald, Axel
2
Gauquier, Laurens de
2
Gijsenberg, Maarten J.
2
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Journal of retailing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
2
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Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
2
Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
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