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subject:"Business model"
~person:"Coreynen, Wim"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Bundling strategy
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Leistungsbündel
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Digitalisierung
4
Digitization
4
Geschäftsmodell
4
Servitization
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Coreynen, Wim
Kohtamäki, Marko
17
Kowalkowski, Christian
17
Parida, Vinit
14
Gebauer, Heiko
11
Rabetino, Rodrigo
10
Baines, Tim
9
Ulaga, Wolfgang
9
Bigdeli, Ali Ziaee
7
Backhaus, Klaus
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Kleinaltenkamp, Michael
6
Nordin, Fredrik
6
Parry, Glenn
6
Jacob, Frank
5
Kindström, Daniel
5
Becker, Jörg
4
Beverungen, Daniel
4
Fließ, Sabine
4
Knackstedt, Ralf
4
Raddats, Chris
4
Vendrell-Herrero, Ferran
4
Bertini, Marco
3
Biege, Sabine
3
Bruhn, Manfred
3
Cova, Bernard
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Davies, Philip
3
Hadwich, Karsten
3
Homburg, Christian
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Kamp, Bart
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Kropp, Eva
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Kühlborn, Sven
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Lay, Gunter
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Matthyssens, Paul
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Murray, Chase
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Neely, Andy D.
3
Oghazi, Pejvak
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Oliva, Rogelio
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Raj, Ritwik
3
Reinartz, Werner J.
3
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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ECONIS (ZBW)
4
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Platform-based servitization and business model adaptation by established manufacturers
Tian, Jiamian
;
Coreynen, Wim
;
Matthyssens, Paul
;
Lei, Shen
- In:
Technovation : the international journal of …
118
(
2022
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014249407
Saved in:
2
From servitization to digital servitization : how digitalization transforms companies' transition towards services
Favoretto, Camila
;
Mendes, Glauco H. S.
;
Oliveira, …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 104-121
Persistent link: https://www.econbiz.de/10013259028
Saved in:
3
Unravelling the internal and external drivers of digital servitization : a dynamic capabilities and contingency perspective on firm strategy
Coreynen, Wim
;
Matthyssens, Paul
;
Vanderstraeten, Johanna
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 265-277
Persistent link: https://www.econbiz.de/10012290051
Saved in:
4
Boosting servitization through digitization : pathways and dynamic resource configurations for manufacturers
Coreynen, Wim
;
Matthyssens, Paul
;
Van Bockhaven, Wouter
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 42-53
Persistent link: https://www.econbiz.de/10011672011
Saved in:
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