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subject:"Business-to-business marketing"
~isPartOf:"Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum"
~isPartOf:"The journal of business & industrial marketing"
~type_genre:"Article in journal"
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Business-to-business marketing
Bundling strategy
24
Leistungsbündel
24
Industrie
10
Manufacturing industries
10
Servitization
10
Business services
8
Unternehmensdienstleistung
8
Dienstleistungssektor
7
Service industry
7
Lieferantenmanagement
6
Supplier relationship management
6
B-to-B-Marketing
5
Dienstleistungsmanagement
5
Service management
5
Beziehungsmarketing
4
Innovation
4
New product development
4
Produktentwicklung
4
Relationship marketing
4
Business model
3
Digital servitization
3
Digitalisierung
3
Digitization
3
Geschäftsmodell
3
Industrial services
3
Multinationales Unternehmen
3
Organisationsstruktur
3
Organizational structure
3
Preismanagement
3
Pricing strategy
3
Service innovation
3
Services
3
Transnational corporation
3
Dienstleistung
2
Dienstleistungsmarketing
2
Erfolgsfaktor
2
Innovation management
2
Innovationsmanagement
2
Marketing management
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Brown, Brian
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Classen, Moritz
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Friedli, Thomas
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Indounas, Kostis
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Jalkala, Anne Maarit
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Keränen, Joona
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Kindström, Daniel
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Kowalkowski, Christian
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Musante, Michael
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Nordin, Fredrik
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Sichtmann, Christina
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Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
24
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
Journal of business-to-business marketing
3
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of business environment : IJBE
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of service management
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
International journal of project management : the journal of The International Project Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
International journal of technology management : IJTM
1
Journal of business market management : JBM
1
Journal of revenue and pricing management
1
Journal of service research : JSR
1
Psychology & marketing
1
Technology analysis & strategic management
1
The journal of services marketing
1
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ECONIS (ZBW)
5
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1
Eight organizational enablers of digital service-sales ambidexterity in industrial firms
Classen, Moritz
;
Friedli, Thomas
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2142-2155
Persistent link: https://www.econbiz.de/10013455410
Saved in:
2
The adoption of strategic pricing by industrial service firms
Indounas, Kostis
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 521-535
Persistent link: https://www.econbiz.de/10011339892
Saved in:
3
Brand positioning strategies for industrial firms providing customer solutions
Jalkala, Anne Maarit
;
Keränen, Joona
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010345206
Saved in:
4
Visualizing the value of service-based offerings : empirical findings from the manufacturing industry
Kindström, Daniel
;
Kowalkowski, Christian
;
Nordin, Fredrik
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 538-546
Persistent link: https://www.econbiz.de/10009672498
Saved in:
5
A model of product-to-service brand extension success factors in B2B buying contexts
Brown, Brian
;
Sichtmann, Christina
;
Musante, Michael
- In:
The journal of business & industrial marketing
26
(
2011
)
3
,
pp. 202-210
Persistent link: https://www.econbiz.de/10009010139
Saved in:
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