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subject:"Business-to-business marketing"
~subject:"Monopol"
~subject:"Unternehmensnetzwerk"
~type_genre:"Fallstudie"
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Search: subject_exact:"Marketing of solutions"
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Business-to-business marketing
Monopol
Unternehmensnetzwerk
Bundling strategy
138
Leistungsbündel
138
Deutschland
73
Germany
73
B-to-B-Marketing
13
Strategisches Management
13
Business model
12
Geschäftsmodell
12
Industrie
12
Manufacturing industries
12
Investitionsgüterindustrie
11
Lieferantenmanagement
11
Supplier relationship management
11
Theorie
11
Theory
11
Unternehmensbezogene Dienstleistung
11
Business network
10
KMU
10
Machinery industry
10
Maschinenbau
10
SME
10
Strategic management
10
Betriebliche Wertschöpfung
9
Beziehungsmarketing
9
Capital goods industry
9
Organisatorischer Wandel
9
Organizational change
9
Relationship marketing
9
Value creation
9
Innovation management
8
Innovationsmanagement
8
Medical device industry
7
Medizinprodukteindustrie
7
Wettbewerbsstrategie
7
Anlagenbau
6
Customer service
6
Dienstleistungsmanagement
6
Kundenservice
6
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Online availability
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Free
1
Type of publication
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Article
12
Book / Working Paper
11
Type of publication (narrower categories)
All
Fallstudie
Article in journal
183
Aufsatz in Zeitschrift
183
Aufsatz im Buch
59
Book section
59
Graue Literatur
56
Non-commercial literature
56
Arbeitspapier
44
Working Paper
44
Hochschulschrift
39
Thesis
31
Case study
23
Bibliografie enthalten
8
Bibliography included
8
Collection of articles of several authors
8
Sammelwerk
8
Aufsatzsammlung
5
Collection of articles written by one author
2
Forschungsbericht
2
Konferenzschrift
2
Lehrbuch
2
Sammlung
2
Conference paper
1
Conference proceedings
1
Guidebook
1
Konferenzbeitrag
1
Ratgeber
1
Reprint
1
Systematic review
1
Übersichtsarbeit
1
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Language
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German
15
English
8
Author
All
Kowalkowski, Christian
3
Ahlert, Dieter
2
Bertini, Marco
2
Tavassoli, Nader T.
2
Überall, Jürgen
2
Araujo, Luis
1
Bröker, Tillmann
1
Frink, David
1
Gebauer, Heiko
1
Gleich, Ronald
1
Gustafsson, Anders
1
Hakanen, Taru
1
Hart, Susan
1
Hesse, Josef
1
Jaakkola, Elina
1
Kawohl, Julian
1
Kes, Isabelle
1
Kes, Peter
1
Kindström, Daniel
1
Kruse, Phillipp
1
Liu, Rebecca
1
Nordin, Fredrik
1
Paiola, Marco
1
Raßbach, Kirstin
1
Reiff, Gerhard Willi
1
Reutter, Stefan
1
Saccani, Nicola
1
Schneckenburger, Timo
1
Spring, Martin
1
Teichmann, Julia
1
Uhlmann, Michael
1
Witell, Lars
1
Woisetschläger, David
1
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Institution
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Verlag Dr. Kovač
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Europäische Hochschulschriften / 5
2
Marketing von Solutions : innovative Ansätze und Best Practices
2
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Gabler Research
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
IMADI.net-Projektbericht
1
Linköping studies in science and technology
1
Personal- und Organisationsentwicklung bei der Internationalisierung von industriellen Dienstleistungen
1
Schriftenreihe Rationalisierung und Humanisierung
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Schriftenreihe Strategisches Management
1
Schriftenreihe innovatives Dienstleistungsmanagement
1
The journal of business & industrial marketing
1
Transolve - Projektbericht
1
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ECONIS (ZBW)
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Organisationsstrukturen und Wissenstransfer bei Lösungsanbietern
Teichmann, Julia
-
2016
Persistent link: https://www.econbiz.de/10011439705
Saved in:
2
Aus zwei mach eins?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
4
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010512481
Saved in:
3
Can one business unit have 2 revenue models?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 121-125
Persistent link: https://www.econbiz.de/10010504002
Saved in:
4
Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
Saved in:
5
Beyond the service factory : service innovation in manufacturing supply networks
Spring, Martin
;
Araujo, Luis
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 59-70
Persistent link: https://www.econbiz.de/10009734096
Saved in:
6
Value co-creation in solution networks
Jaakkola, Elina
;
Hakanen, Taru
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10009734099
Saved in:
7
Characterizing service networks for moving from products to solutions
Gebauer, Heiko
;
Paiola, Marco
;
Saccani, Nicola
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 31-46
Persistent link: https://www.econbiz.de/10009734101
Saved in:
8
Any way goes : identifying value constellations for service infusion in SMEs
Kowalkowski, Christian
;
Witell, Lars
;
Gustafsson, Anders
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10009734103
Saved in:
9
Visualizing the value of service-based offerings : empirical findings from the manufacturing industry
Kindström, Daniel
;
Kowalkowski, Christian
;
Nordin, Fredrik
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 538-546
Persistent link: https://www.econbiz.de/10009672498
Saved in:
10
Does experience matter? : a study of knowledge processes and uncertainty reduction in solution innovation
Liu, Rebecca
;
Hart, Susan
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 691-698
Persistent link: https://www.econbiz.de/10009274067
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