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subject:"CAPM"
~subject:"Internationales Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Sammlung"
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CAPM
Internationales Marketing
International market segmentation
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International marketing ; Vol. 2
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Entrepreneurship marketing : principles and practice of SME marketing
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Global marketing strategies for the promotion of luxury goods
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Grundlagen Export und Internationalisierung
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International marketing ; Vol. II
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Internationalisierung von Vertrieb und Handel
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Legends in marketing
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ECONIS (ZBW)
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Analyzing countries for their luxury potentials : a macromarketing approach
Dirsehan, Taşkın
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 71-91)
.
2016
Persistent link: https://www.econbiz.de/10011484638
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2
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
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3
Das Marketingkonzept im internationalen Umfeld
Schwarz-Musch, Alexander
- In:
Grundlagen Export und Internationalisierung
,
(pp. 111-127)
.
2013
Persistent link: https://www.econbiz.de/10010472975
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4
Cross-cultural marketing strategies for SMEs
Lowe, Robin
;
Doole, Isobel
;
Mendoza, Felicity
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 285-308)
.
2011
Persistent link: https://www.econbiz.de/10008822518
Saved in:
5
Global marketing strategy : past, present, and future
Douglas, Susan P.
;
Craig, C. S.
- In:
The past, present and future of international business …
,
(pp. 431-457)
.
2010
Persistent link: https://www.econbiz.de/10008656875
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6
Uniformity versus conformity : the standardization issue in international marketing strategy
Samiee, Saeed
;
Ktsikeas, Constantine S.
;
Theodosiou, Marios
- In:
The SAGE handbook of international marketing
,
(pp. 303-321)
.
2009
Persistent link: https://www.econbiz.de/10003792106
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7
International market segmentation based on consumer-product relations
Hofstede, Frenkel ter
;
Steenkamp, Jan-Benedict E. M.
; …
-
2008
Persistent link: https://www.econbiz.de/10003655867
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8
Global market segmentation : methodologies and challenges
Walters, Peter G.
-
2008
Persistent link: https://www.econbiz.de/10003655879
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9
The role of systematic international market selection on small firms' export performance
Brouthers, Lance E.
;
Nakos, George
-
2006
Persistent link: https://www.econbiz.de/10003410827
Saved in:
10
Interaktives Szene-Beziehungsmanagement als Ansatz zur Internationalisierung - konzeptionelle Überlegungen und empirische Befunde
Foscht, Thomas
;
Angerer, Thomas
;
Swoboda, Bernhard
- In:
Internationalisierung von Vertrieb und Handel
,
(pp. 153 - 167)
.
2004
Persistent link: https://www.econbiz.de/10014555104
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