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subject:"Cancer"
~isPartOf:"Health marketing quarterly"
~source:"econis"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Leukämie"
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Cancer
Krebskrankheit
5
Gesundheitsvorsorge
3
Preventive care
3
Advertising effects
2
Consumer behaviour
2
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2
Health
2
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Social marketing
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Audience segmentation
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Breast Cancer Awareness Month
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Cluster analysis
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Chon, Myoung-Gi
1
Darrow, Jonathan J.
1
Dias, Ashley M.
1
Erwin, Cathleen O.
1
Knibb, Jana N.
1
Park, Hyojung
1
Shen, Fuyuan
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Health marketing quarterly
The European journal of health economics : HEPAC ; health economics in prevention and care
52
Health economics review
30
Journal of health economics
29
The European journal of health economics
21
Health care management science
19
Health economics
19
European journal of operational research : EJOR
12
Forum for health economics & policy : an evolving collection of symposia on important health care issues
12
Journal of the American Statistical Association : JASA
12
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Applied economics
6
Health care management review : HCM review
6
Health care management science : a new journal serving the international health care management community
6
Production and operations management : the flagship research journal of the Production and Operations Management Society
6
The American journal of economics and sociology
6
Games
5
Interfaces : the INFORMS journal on the practice of operations research
5
Journal of business research : JBR
5
Technological forecasting & social change : an international journal
5
The American economic review
5
The review of economics and statistics
5
Decision analytics journal
4
Journal of risk and uncertainty
4
Journal of risk and uncertainty : JRU
4
Journal of the Operational Research Society
4
Omega : the international journal of management science
4
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
3
Economics of innovation and new technology
3
Harvard business review : HBR
3
Health affairs : at the intersection of health, health care, and policy
3
International journal of health care finance and economics
3
Jahrbücher für Nationalökonomie und Statistik
3
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
3
Journal of health organization and management
3
Operations research
3
A disease-based comparison of health systems : what is best and at what cost?
2
AMS review : official publication of the Academy of Marketing Science
2
American economic journal : a journal of the American Economic Association
2
Annals of economics and statistics
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ECONIS (ZBW)
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1
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
Saved in:
2
Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail
;
Shen, Fuyuan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
Saved in:
3
Don't give US pink ribbons and skinny girls : breast cancer survivors' evaluations of cancer advertising
Taylor, Kimberly A.
;
Knibb, Jana N.
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10012200139
Saved in:
4
One does not fit all : health audience segmentation and prediction of health behaviors in cancer prevention
Chon, Myoung-Gi
;
Park, Hyojung
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 202-216
Persistent link: https://www.econbiz.de/10011744224
Saved in:
5
The utilization of websites for fundraising by NCI-designated cancer centers : examining the capacity for dialogic communication with prospective donors
Erwin, Cathleen O.
;
Dias, Ashley M.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 369-385
Persistent link: https://www.econbiz.de/10011628501
Saved in:
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