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subject:"Cause marketing"
~person:"Pöyry, Essi"
~person:"Sargeant, Adrian"
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Cause marketing
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Pöyry, Essi
Sargeant, Adrian
Wymer, Walter
3
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European journal of marketing
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International Review on Public and Nonprofit Marketing
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Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
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2
Insights from a review of the literature on cause marketing
Wymer, Walter
;
Sargeant, Adrian
- In:
International Review on Public and Nonprofit Marketing
3
(
2006
)
1
,
pp. 9-15
Persistent link: https://www.econbiz.de/10008552347
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