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subject:"Celebrity endorsement"
~institution:"bbw Hochschule"
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Celebrity endorsement
Celebrity-Werbung
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Deutschland
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Erfolgsfaktor
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Germany
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Internet marketing
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Behrmann, Malte
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bbw Hochschule
National Bureau of Economic Research
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Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
2
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
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Faculdade de Economia, Universidade do Porto
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Ghana Academy of Arts and Sciences <Accra>
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Community Building mit Influencern : kreative Wirtschaftskommunikation in der Plattformökonomie
Behrmann, Malte
;
Konhäusner, Peter
;
Mehner, Jaqueline
; …
-
bbw Hochschule
-
2018
Persistent link: https://www.econbiz.de/10012004443
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