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subject:"Celebrity endorsement"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Celebrity endorsement
Celebrity-Werbung
6
Advertising effects
5
Werbewirkung
5
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Brand
2
Film
2
Film industry
2
Filmwirtschaft
2
Markenartikel
2
Advertising effectiveness
1
Ball game
1
Ballsport
1
Brand alliances
1
Brand personality
1
Brand recall
1
Celebrity brand
1
Celebrity endorsements
1
Computerspiel
1
Consumer behaviour
1
Creative industries
1
Duration analysis
1
Entertainment media
1
Erfolgsfaktor
1
Human brand
1
Konsumentenverhalten
1
Kreativsektor
1
Marketing management
1
Marketingmanagement
1
Matching
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Modellierung
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Motion picture industry
1
Music
1
Music industry
1
Musik
1
Musikwirtschaft
1
Product Placement
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Burmester, Alexa B.
1
Clement, Michel
1
Eliashberg, Jehoshua
1
Erfgen, Carsten
1
Hennig-Thurau, Thorsten
1
Karniouchina, Ekaterina V.
1
Mathys, Juliane
1
Sattler, Henrik
1
Shi, Mengze
1
Weinberg, Charles B.
1
Wierenga, Berend
1
Yang, Yupin
1
Zamudio, César
1
Zenker, Sebastian
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
33
Journal of business research : JBR
26
Journal of advertising research
15
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of advertising
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
4
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ECONIS (ZBW)
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1
Of video games, music, movies, and celebrities
Eliashberg, Jehoshua
;
Hennig-Thurau, Thorsten
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
Saved in:
2
Matching with the stars : how brand personality determines celebrity endorsement contract formation
Zamudio, César
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10011527114
Saved in:
3
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
4
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
5
Impact of star and movie buzz on motion picture distribution and box office revenue
Karniouchina, Ekaterina V.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10009007237
Saved in:
6
Rise and fall of stars : investigating the evolution of star status in professional team sports
Yang, Yupin
;
Shi, Mengze
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 352-366
Persistent link: https://www.econbiz.de/10009406663
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