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subject:"Celebrity endorsement"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Roy, Subhadip"
~subject:"Deutschland"
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Celebrity endorsement
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Roy, Subhadip
Kim, Taehee
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International journal of sports marketing & sponsorship
Asia-Pacific journal of business administration
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Psychology & marketing
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IIM Bangalore Research Paper
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Journal of advertising research
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Journal of customer behaviour
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Journal of global marketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of strategic marketing
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Marketing letters : a journal of research in marketing
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Qualitative market research : an international journal
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Tourism management : research, policies, practice
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Young consumers : insight and ideas for responsible marketers
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Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
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