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subject:"Celebrity endorsement"
~isPartOf:"Marketing working papers"
~subject:"Deutschland"
~type_genre:"Working Paper"
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Celebrity endorsement
Deutschland
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Celebrity-Werbung
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Sander, Matthias
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Waritschlager, Christoph
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Werbung mit Prominenten : eine Analyse aus Konsumentensicht
Sander, Matthias
;
Waritschlager, Christoph
-
2020
Persistent link: https://www.econbiz.de/10012292618
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