//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Celebrity endorsement"
~person:"Agnihotri, Arpita"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity endorsement"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Celebrity endorsement
Celebrity-Werbung
4
Advertising effects
2
India
2
Indien
2
Werbewirkung
2
Anlageverhalten
1
Behavioural finance
1
Börsenkurs
1
Crowdfunding
1
Erfolgsfaktor
1
Share price
1
Social Web
1
Social web
1
Success factor
1
materialistic values
1
parasocial relationship
1
social media influencer
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Agnihotri, Arpita
Roy, Subhadip
15
Huber, Frank
8
Ilicic, Jasmina
8
Schimmelpfennig, Christian
7
Erfgen, Carsten
6
Jain, Varsha
6
Arora, Nilesh
5
Molchanov, Alexander
5
Singh, Ramendra Pratap
5
Usman, Osly
5
Banerjee, Neelotpaul
4
Bhattacharya, Saurabh
4
Budzinski, Oliver
4
Carrillat, François A.
4
Chan, Kara
4
Clark, Timothy
4
D'Rozario, Denver
4
Franck, Egon
4
Hussain, Shahzeb
4
Liu, Matthew Tingchi
4
Meyer, Frederik
4
Nüesch, Stephan
4
Olken, Benjamin A.
4
Paladines, Cindy
4
Pradhan, Debasis
4
Roozen, Irene
4
Sattler, Henrik
4
Schaaf, Daniela
4
Stork, Philip
4
Um, Nam-Hyun
4
Webster, Cynthia M.
4
Abirami, U.
3
Alatas, Vivi
3
Astous, Alain d'
3
Bartz, Sherry
3
Bauer, Brittney C.
3
Baxter, Stacey M.
3
Bergkvist, Lars
3
Brandes, Leif
3
more ...
less ...
Published in...
All
Journal of advertising research
2
Journal of current issues and research in advertising
1
Journal of international consumer marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Endorsement effectiveness of celebrities versus social media influencers in the materialistic cultural environment of India
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 280-302
Persistent link: https://www.econbiz.de/10012515190
Saved in:
2
Celebrity investors and the success of crowdfunding campaigns
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Prasad, Satya
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012623612
Saved in:
3
The relative effectiveness of endorsers : the identity badge of CEOs and founders versus the attractiveness of celebrities
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10012118870
Saved in:
4
The market value of celebrity endorsement : evidence from India reveals factors that can influence stock-market returns
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10011875518
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->