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subject:"China"
~isPartOf:"Australasian marketing journal"
~isPartOf:"International journal of strategic change management : IJSCM"
~subject:"Designation of origin"
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China
Designation of origin
Rules of origin
3
Ursprungsregeln
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Brand management
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Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Brand image
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Brand loyalty
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Brand-building
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Country-of-origin-of-brand
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Finland
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Finnland
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Food trade
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Herkunftsbezeichnung
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International marketing research
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Internationale Marktforschung
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Lebensmittelhandel
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Luxury brands
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Luxury goods
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Luxusgüter
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Markenimage
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Markentreue
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Oy Nokia
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Resource-based view
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Ressourcenorientierter Ansatz
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Samsung Electronics <Seoul>
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Atwal, Glyn
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He, Jiaxun
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Heine, Klaus
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Schein, David D.
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Song, Wei
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Australasian marketing journal
International journal of strategic change management : IJSCM
Journal of business research : JBR
12
Journal of international consumer marketing
12
Journal of global marketing
11
International marketing review
10
Asia Pacific journal of marketing and logistics
9
The journal of brand management : an international journal
6
Journal of international marketing
5
Journal of retailing and consumer services
5
International marketing and the country of origin effect : the global impact of 'Made in Italy'
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
IDE discussion papers
3
Journal of euromarketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of promotion management : JPM
3
Journal of world trade : law, economic policy, public policy
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific business review
2
CESifo Working Paper
2
Cege discussion paper
2
Country of origin effect : looking back and moving forward
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Discussion papers / CEPR
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International business and economics research journal
2
International business review : the official journal of the European International Business Academy
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International journal of business & management : IJoBM
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International journal of business and globalisation : IJBG
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International journal of commerce and management
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International journal of consumer studies
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International journal of emerging markets
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International journal of management and economics
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Journal of African trade : official journal of the African Export-Import Bank
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Journal of fashion marketing and management
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Journal of food products marketing
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Journal of industry, competition and trade
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing management : MM
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Market : review for marketing theory and practice
2
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
Saved in:
2
An examination of Chinese own brand development model : a resource perspective
Song, Wei
;
Schein, David D.
- In:
International journal of strategic change management : IJSCM
3
(
2011
)
1/2
,
pp. 116-126
Persistent link: https://www.econbiz.de/10009389629
Saved in:
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