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subject:"China"
~isPartOf:"Australasian marketing journal"
~isPartOf:"Thunderbird international business review"
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China
Consumer behaviour
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Rules of origin
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Ursprungsregeln
3
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2
Herkunftsbezeichnung
2
Brand image
1
Brand management
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Brand-building
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Country-of-origin
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Country-of-origin-of-brand
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Iran
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Luxury brands
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Luxury goods
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Luxusgüter
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Markenführung
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Multinationales Unternehmen
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Atwal, Glyn
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He, Jiaxun
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Heine, Klaus
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Liu, Yulong
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Yu, Yang
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Australasian marketing journal
Thunderbird international business review
International marketing and the country of origin effect : the global impact of 'Made in Italy'
4
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Asia Pacific journal of marketing and logistics
2
Journal of euromarketing
2
Journal of global marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing management : MM
2
The international journal of human resource management
2
The journal of brand management : an international journal
2
Cross cultural management : an international journal
1
Discussion paper / Institute of Social and Economic Research
1
Edward Elgar E-Book Archive
1
Frontiers of business research in China : selected publications from Chinese universities
1
Human resource management
1
ISER Discussion Paper
1
International journal of Chinese culture and management : IJCCM
1
International journal of consumer studies
1
International journal of emerging markets
1
International journal of strategic change management : IJSCM
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of international marketing
1
Journal of the Academy of Marketing Science
1
Journal of world trade : law, economic policy, public policy
1
Managerial issues in international business
1
Managing global transitions : international research journal
1
Marketing science
1
Measuring business excellence : the journal of organizational performance management
1
Multinational business review
1
Strategic change : SC ; briefings in entrepreneurial finance
1
Strategic management journal
1
The globalisation of Chinese business : implications for multinational investors
1
The journal of retail marketing management research : JRMMR
1
The multinational enterprise and the emergence of the global factory
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ECONIS (ZBW)
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Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
Saved in:
2
Country-of-origin and social resistance in host countries : the case of a Chinese firm
Yu, Yang
;
Liu, Yulong
- In:
Thunderbird international business review
60
(
2018
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011952344
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