//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"China"
~isPartOf:"Australasian marketing journal"
~subject:"Markenführung"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Ursprungslandprinzip"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
China
Markenführung
Markenimage
Brand image
1
Brand management
1
Brand-building
1
Consumer behaviour
1
Country-of-origin
1
Country-of-origin-of-brand
1
Designation of origin
1
Herkunftsbezeichnung
1
Konsumentenverhalten
1
Luxury brands
1
Luxury goods
1
Luxusgüter
1
Rules of origin
1
Ursprungsregeln
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Atwal, Glyn
1
He, Jiaxun
1
Heine, Klaus
1
Published in...
All
Australasian marketing journal
Journal of business research : JBR
13
Asia Pacific journal of marketing and logistics
12
Journal of global marketing
10
Journal of international consumer marketing
10
International marketing review
9
International marketing and the country of origin effect : the global impact of 'Made in Italy'
5
The journal of brand management : an international journal
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international marketing
4
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Cross cultural management : an international journal
2
International business and economics research journal
2
International journal of business and globalisation : IJBG
2
International journal of commerce and management
2
International journal of management and economics
2
Journal of consumer behaviour : an international research review
2
Journal of euromarketing
2
Journal of fashion marketing and management
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Market : review for marketing theory and practice
2
Marketing letters : a journal of research in marketing
2
The international journal of human resource management
2
The journal of consumer marketing
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific business review
1
Asian business & management
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Baltic journal of management
1
Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
Business and intercultural communication
1
Contemporary economics
1
Country of origin effect : looking back and moving forward
1
Discussion paper / Institute of Social and Economic Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->