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subject:"China"
~isPartOf:"International journal of strategic change management : IJSCM"
~isPartOf:"The globalisation of Chinese business : implications for multinational investors"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
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China
Brand image
Herkunftsbezeichnung
Rules of origin
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Samsung Electronics <Seoul>
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branded foreign products
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Fayol-Song, Lingfang
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Schein, David D.
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Song, Wei
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International journal of strategic change management : IJSCM
The globalisation of Chinese business : implications for multinational investors
Journal of international consumer marketing
14
Asia Pacific journal of marketing and logistics
13
Journal of business research : JBR
13
Journal of global marketing
13
International marketing review
10
The journal of brand management : an international journal
6
International marketing and the country of origin effect : the global impact of 'Made in Italy'
5
Journal of international marketing
5
Journal of retailing and consumer services
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of world trade : law, economic policy, public policy
4
Marketing letters : a journal of research in marketing
4
IDE discussion papers
3
Journal of euromarketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific business review
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CESifo Working Paper
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Cege discussion paper
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Country of origin effect : looking back and moving forward
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Cross cultural management : an international journal
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Discussion papers / CEPR
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European management review : the journal of the European Academy of Management
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International business and economics research journal
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International business review : the official journal of the European International Business Academy
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International journal of business & management : IJoBM
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International journal of business and globalisation : IJBG
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International journal of commerce and management
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International journal of consumer studies
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International journal of emerging markets
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International journal of management and economics
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Journal of African trade : official journal of the African Export-Import Bank
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Journal of consumer behaviour : an international research review
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Journal of fashion marketing and management
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Journal of food products marketing
2
Journal of industry, competition and trade
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of strategic marketing
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Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
Saved in:
2
An examination of Chinese own brand development model : a resource perspective
Song, Wei
;
Schein, David D.
- In:
International journal of strategic change management : IJSCM
3
(
2011
)
1/2
,
pp. 116-126
Persistent link: https://www.econbiz.de/10009389629
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