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subject:"China"
~isPartOf:"Journal of global marketing"
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Search: subject_exact:"Ursprungslandprinzip"
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China
Transnational corporation
Rules of origin
18
Ursprungsregeln
18
Consumer behaviour
13
Konsumentenverhalten
13
Brand image
9
Designation of origin
9
Herkunftsbezeichnung
9
Markenimage
9
International marketing
5
Internationales Marketing
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country of origin
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National culture
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Nationalkultur
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Brand management
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Markenführung
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Chinese
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Chinesisch
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Confidence
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Consumer ethnocentrism
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Emerging economies
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India
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Indien
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Schwellenländer
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South Korea
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Südkorea
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Vertrauen
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Advertising effects
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Africa
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Afrika
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Animosity
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Auslandsinvestition
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Automotive industry
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Brand
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Brand equity
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Brand familiarity
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Brand origin
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CETSCALE
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Chen, Yi-min
1
Haytko, Diana L.
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Hermans, Charles M.
1
Li, Yongqiang
1
Parker, R. Stephen
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Wang, Xuehua
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Yang, Zhilin
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Journal of global marketing
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
9
International marketing and the country of origin effect : the global impact of 'Made in Italy'
4
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Asia Pacific journal of marketing and logistics
2
Asian business & management
2
International business review : the official journal of the European International Business Academy
2
Journal of euromarketing
2
Journal of international marketing
2
Journal of marketing management : MM
2
NBER Working Paper
2
NBER working paper series
2
The international journal of human resource management
2
The journal of brand management : an international journal
2
The multinational enterprise and the emergence of the global factory
2
Working papers / Harvard Business School, Division of Research
2
American economic journal : a journal of the American Economic Association
1
Australasian marketing journal
1
Breaking up the global value chain : opportunities and consequences
1
Business history
1
Contemporary challenges to international business
1
Corporate stewardship : achieving sustainable effectiveness
1
Cross cultural management : an international journal
1
Discussion paper / Institute of Social and Economic Research
1
Décisions économiques
1
ERIM Report Series Reference
1
ERIM report series research in management
1
Edward Elgar E-Book Archive
1
Faculty & research / Insead : working paper series
1
Frontiers of business research in China : selected publications from Chinese universities
1
Handbook of emerging market multinational corporations
1
Human resource management
1
Human resource management journal
1
ISER Discussion Paper
1
Industrial and corporate change
1
Industrial relations : a journal of economy & society
1
International journal of Chinese culture and management : IJCCM
1
International journal of consumer studies
1
International journal of emerging markets
1
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ECONIS (ZBW)
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1
The effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention : evidence from China's auto industry
Li, Yongqiang
;
Wang, Xuehua
;
Yang, Zhilin
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10008987051
Saved in:
2
Ethnocentrism and its effect on the Chinese consumer : a threat to foreign goods?
Parker, R. Stephen
;
Haytko, Diana L.
;
Hermans, Charles M.
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10008987054
Saved in:
3
The persistence of brand value at country, industry, and firm levels
Chen, Yi-min
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 253-296
Persistent link: https://www.econbiz.de/10008652525
Saved in:
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