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subject:"China"
~person:"Phau, Ian"
~subject:"Markenführung"
~subject:"Markenimage"
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China
Markenführung
Markenimage
Brand image
3
Consumer behaviour
3
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3
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Ursprungsregeln
3
Australia
2
Australien
2
Brand management
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Herkunftsbezeichnung
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Australian brands
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Brand extension
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Consumer animosity
1
Consumer ethnocentrism
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Fashion
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Hybrid products
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Phau, Ian
Barnes, Liz
3
Basfirinci, Cigdem
3
Diamantopoulos, Adamantios
3
Giraldi, Janaina de Moura Engracia
3
Grudecka, Anna
3
Rashid, Arooj
3
Russell, Cristel
3
Russell, Dale
3
Vescovi, Tiziano
3
Balabanis, George
2
Bartikowski, Boris
2
Battaglia, Loretta
2
Bertoli, Giuseppe
2
Carneiro, Jorge Manoel Teixeira
2
Cedrola, Elena
2
Cheah, Isaac
2
Checchinato, Francesca
2
Chen, Yi-min
2
Chern, Wen S.
2
Curran, Louise
2
Disegna, Marta
2
Felix, Reto
2
Guina, Fernanda de Tavares Canto
2
Josiassen, Alexander
2
Klein, Jill
2
Lee, Jin Kyun
2
Lee, Sangwon
2
Lee, Wei-Na
2
Mainolfi, Giada
2
Mandler, Timo
2
Marino, Vittoria
2
Miranda, Mario J.
2
Parkvithee, Narissara
2
Samiee, Saeed
2
Tjiptono, Fandy
2
Tseng, Ting-Hsiang
2
Vianelli, Donata
2
Vida, Irena
2
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Journal of international consumer marketing
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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1
Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
Saved in:
2
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
3
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
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