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subject:"Communication"
~person:"Elving, Wim J. L."
~subject:"Online-Marketing"
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Search: subject_exact:"Öffentlichkeitsarbeit"
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Communication
Online-Marketing
Public relations
5
Öffentlichkeitsarbeit
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Kommunikation
3
CSR
2
Stakeholder
2
Behaviour
1
Betriebliche Wertschöpfung
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Beziehungsmarketing
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CRM
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CSR communication
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Consumer behaviour
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Corporate social responsibility communication
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Game theory
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Internet marketing
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Web 2.0 technologies
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purchase intention
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Elving, Wim J. L.
Zerfaß, Ansgar
23
Bruhn, Manfred
18
Scott, David Meerman
14
Esch, Franz-Rudolf
12
Langner, Tobias
12
Camilleri, Mark Anthony
11
Morsing, Mette
9
Kolotilin, Anton
8
Falkheimer, Jesper
7
Huck-Sandhu, Simone
7
Lies, Jan
7
Mast, Claudia
7
Coombs, W. Timothy
6
Gesche, Tobias
6
Melewar, T. C.
6
Piwinger, Manfred
6
Röttger, Ulrike
6
Siano, Alfonso
6
Tench, Ralph
6
Heide, Mats
5
Kim, Sora
5
Nothhaft, Howard
5
Romenti, Stefania
5
Cantoni, Lorenzo
4
Daymon, Christine
4
Glozer, Sarah
4
Hoffjann, Olaf
4
Holloway, Immy
4
Ingenhoff, Diana
4
Ispano, Alessandro
4
Kitchen, Philip J.
4
Komodromos, Marcos
4
Li, Hongyi
4
Men, Linjuan Rita
4
Meng, Juan
4
Nielsen, Anne Ellerup
4
Pakura, Stefanie
4
Podnar, Klement
4
Pozniak, Laetitia
4
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Corporate communications : an international journal
2
How strategic communication shapes value and innovation in society
1
Journal of marketing communications
1
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ECONIS (ZBW)
4
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The communicative stance of CSR : reflections on the value of CSR communication
Golob, Urša
;
Verk, Nataša
;
Nielsen, Anne Ellerup
; …
- In:
Corporate communications : an international journal
22
(
2017
)
2
,
pp. 166-177
Persistent link: https://www.econbiz.de/10011725273
Saved in:
2
Social media: the dialogue myth? : how organizations use social media for stakeholder dialogue
Elving, Wim J. L.
;
Postma, Rosa May
- In:
How strategic communication shapes value and innovation …
,
(pp. 123-141)
.
2017
Persistent link: https://www.econbiz.de/10011867705
Saved in:
3
Guest editorial: The bad, the ugly and the good: new challenges for CSR communication
Elving, Wim J. L.
;
Golob, Urša
;
Podnar, Klement
; …
- In:
Corporate communications : an international journal
20
(
2015
)
2
,
pp. 118-127
Persistent link: https://www.econbiz.de/10010517067
Saved in:
4
Scepticism and corporate social responsibility communications : the influence of fit and reputation
Elving, Wim J. L.
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10010187600
Saved in:
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