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subject:"Communication media"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Digitale Medien"
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Communication media
Consumer behaviour
Digital media
5
Digitale Medien
5
Viral marketing
4
Virales Marketing
4
Brand
3
Konsumentenverhalten
3
Markenartikel
3
Social Web
3
Social web
3
Brand image
2
Internet marketing
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Markenimage
2
Online-Marketing
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Advertising
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Advertising effects
1
Brand management
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Electronic word of mouth
1
Electronic word-of-mouth
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Hashtag
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Kaufentscheidung
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Markenführung
1
Personality psychology
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Persönlichkeitspsychologie
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Purchase decision
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Social network
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Soziales Netzwerk
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Werbewirkung
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Werbung
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advertising effect
1
brand feedback
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brand response
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brand-selfie
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e-WOM
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eWOM adoption
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eWOM usefulness
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experiment
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identification
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identity threat
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interactivity
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Aufsatz in Zeitschrift
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Bhandari, Manu
1
Kim, Yaeri
1
Kitchen, Philip J.
1
Lee, Youseok
1
McColl, Rod
1
Park, Kiwan
1
Park, Yookyung
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Rodgers, Shelly
1
Truong, Yann
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
3
JMM : the international journal on media management
2
Journal of marketing research
2
Journal of media business studies
2
Organization : the interdisciplinary journal of organization, theory and society
2
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
2
Advances in business and management forecasting
1
Central European business review : CEBR
1
Electronic commerce research and applications
1
European journal of marketing
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of communication management : an international journal
1
Journal of consumer behaviour
1
Journal of economic behavior & organization : JEBO
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global fashion marketing : JGfM
1
Journal of internet commerce
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Management : journal of contemporary management issues
1
Management dynamics in the knowledge economy
1
Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing science
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Research in consumer behavior
1
Scandinavian journal of management
1
South Asian journal of marketing
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
The IUP journal of management research : IJMR
1
The Lahore journal of business
1
The service industries journal
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ECONIS (ZBW)
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1
Do we always adopt Facebook friends' eWOM postings? : the role of social identity and threat
Kim, Yaeri
;
Park, Yookyung
;
Lee, Youseok
;
Park, Kiwan
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011859219
Saved in:
2
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
3
Practitioners' perceptions of advertising strategies for digital media
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 709-725
Persistent link: https://www.econbiz.de/10008758529
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