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subject:"Comparison"
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Comparison
Print advertising
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Discussion paper / Centre for Economic Policy Research
Journal of current issues and research in advertising : JCIRA
Dresdner Beiträge zur Betriebswirtschaftslehre
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
American economic journal : a journal of the American Economic Association
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Australasian marketing journal
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Department of Management, Università Ca' Foscari Venezia Working Paper
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of global business : JGB ; journal of the Association for Global Business
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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NET Institute Working Paper
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ECONIS (ZBW)
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Newspapers in times of low advertising revenues
Angelucci, Charles
;
Cagé, Julia
-
2016
Persistent link: https://www.econbiz.de/10011524505
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2
Do men and women laugh about different types of humor? : a comparison of satire, sentimental comedy, and comic wit in print ads
Schwarz, Uta
;
Hoffmann, Stefan
;
Hutter, Katharina
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011304688
Saved in:
3
Are they really that different from us : a comparison of Arab and American newspaper advertising
Kalliny, Morris
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
Saved in:
4
"Selling sin" in a hostile environment : a comparison of Ukrainian and American tobacco advertising strategies in magazines
Venger, Olesya
;
Wolburg, Joyce Marquette
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10003807869
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