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subject:"Comparison"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~language:"eng"
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Comparison
Print advertising
15
Printwerbung
15
Advertising effects
10
Werbewirkung
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Advertising
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USA
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United States
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Werbung
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print advertising
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Anthropomorphism
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Bu, Kyunghee
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Kim, Donghoon
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Laroche, Michel
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Nepomuceno, Marcelo Vinhal
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Richard, Marie-Odile
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International journal of advertising : the quarterly review of marketing communications
Journal of current issues and research in advertising : JCIRA
3
Journal of business research : JBR
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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American economic journal : a journal of the American Economic Association
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Australasian marketing journal
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Department of Management, Università Ca' Foscari Venezia Working Paper
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Discussion paper / Centre for Economic Policy Research
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of global business : JGB ; journal of the Association for Global Business
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
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NET Institute Working Paper
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The journal of current research in global business : JCRGB
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The journal of services marketing
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Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
2
Determinants of visual forms used in print advertising : a cross-cultural comparison
Bu, Kyunghee
;
Kim, Donghoon
;
Lee, Seung-yon
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 13-47
Persistent link: https://www.econbiz.de/10003819148
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