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subject:"Comparison"
~language:"eng"
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Search: subject_exact:"Anzeigenwerbung"
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Comparison
Print advertising
532
Printwerbung
532
Advertising effects
178
Werbewirkung
178
Advertising
161
Werbung
155
USA
97
United States
96
Newspaper
94
Zeitung
94
Press publisher
72
Presseverlag
72
Consumer behaviour
71
Konsumentenverhalten
71
Internet marketing
60
Online-Marketing
60
Theorie
54
Theory
54
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45
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41
Deutschland
40
Germany
38
Bibliometrics
31
Bibliometrie
31
Estimation
28
Schätzung
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Preismanagement
27
Pricing strategy
27
Anzeigenwerbung
25
Großbritannien
25
United Kingdom
25
Frauen
23
Vergleich
23
Women
23
Magazine publishing
21
Marktstruktur
21
Zeitschriftenverlag
21
Market structure
20
Perception
18
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German
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Angelucci, Charles
3
Laroche, Michel
3
Richard, Marie-Odile
3
Cagé, Julia
2
Hunt, James B.
2
Kalliny, Morris
2
Nepomuceno, Marcelo Vinhal
2
Venger, Olesya
2
Ahn, Hongmin
1
Bartikowski, Boris
1
Bartsch, Fabian
1
Bilgic, Refika
1
Bu, Kyunghee
1
Cage, Julia
1
Checchinato, Francesca
1
Choi, Chang-Won
1
Colapinto, Cinzia
1
Diehl, Sandra
1
Giusto, Alice
1
Hoffmann, Stefan
1
Hooft, Andreu van
1
Huang, Liang
1
Hutter, Katharina
1
Johnson, Timothy P.
1
Kim, Donghoon
1
Lee, Seung-yon
1
Luxton, Sandra
1
Mueller, Barbara
1
Mulken, Margot van
1
Nedertigt, Ulrike
1
Schwarz, Uta
1
Scribner, Lisa L.
1
Shavitt, Sharon
1
Song, Young-A.
1
Sung, Yongjun
1
Temath, Bettina
1
Terlutter, Ralf
1
Weun, Seungoog
1
Wolburg, Joyce M.
1
Wolburg, Joyce Marquette
1
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Journal of current issues and research in advertising : JCIRA
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
American economic journal : a journal of the American Economic Association
1
Australasian marketing journal
1
Department of Management, Università Ca' Foscari Venezia Working Paper
1
Discussion paper / Centre for Economic Policy Research
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of global business : JGB ; journal of the Association for Global Business
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
NET Institute Working Paper
1
The journal of current research in global business : JCRGB
1
The journal of services marketing
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ECONIS (ZBW)
23
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21
"Selling sin" in a hostile environment : a comparison of Ukrainian and American tobacco advertising strategies in magazines
Venger, Olesya
;
Wolburg, Joyce Marquette
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10003807869
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22
The impact of cultural and religious values on television and newspaper advertising content and appeal : a cross-cultural study of the United States and the Arab world
Kalliny, Morris
-
2005
Persistent link: https://www.econbiz.de/10003952907
Saved in:
23
Analysis of information content in United States and Korean magazine advertising
Weun, Seungoog
;
Hunt, James B.
;
Scribner, Lisa L.
- In:
Journal of global business : JGB ; journal of the …
15
(
2004
)
28
,
pp. 63-71
Persistent link: https://www.econbiz.de/10002026116
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