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subject:"Competitive strategy"
~person:"Stilley, Karen M."
~subject:"Germany"
~subject:"Konsumentenverhalten"
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Competitive strategy
Germany
Konsumentenverhalten
Consumer behaviour
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Feldforschung
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Food retailing
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Lebensmitteleinzelhandel
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Low-cost strategy
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Stilley, Karen M.
Groß, Sven
6
Schröder, Alexander
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Kukar-Kinney, Monika
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Loy, Jens-Peter
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Aspara, Jaakko
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Aydinli, Aylin
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Shy, Oz
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Yoon, Sukki
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Christ, Steffen
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Fritz, Wolfgang
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Halm, Katrin
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Hardesty, David M.
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Inman, J. Jeffrey
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Journal of marketing
1
MSI reports : working paper series
1
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ECONIS (ZBW)
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Spending on the fly : mental budgets, promotions, and spending behavior
Stilley, Karen M.
;
Inman, J. Jeffrey
;
Wakefield, Kirk L.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 34-47
Persistent link: https://www.econbiz.de/10008822110
Saved in:
2
Spending on the fly : mental budgets, promotions, and spending behavior
Stilley, Karen M.
;
Inman, J. Jeffrey
;
Wakefield, Kirk L.
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 27-52
Persistent link: https://www.econbiz.de/10003857389
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