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subject:"Confidence"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Brand image"
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Confidence
Brand image
Viral marketing
60
Virales Marketing
60
Consumer behaviour
38
Konsumentenverhalten
38
Internet marketing
24
Online-Marketing
24
Social Web
19
Social web
19
Customer satisfaction
16
Kundenzufriedenheit
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Markenimage
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online reviews
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Tourismuswirtschaft
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Word-of-mouth
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social media
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word-of-mouth
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Abbas, Jawad
1
Ali, Faizan
1
Anisimova, Tatiana
1
Assaker, Guy
1
Bekk, Magdalena
1
Ben-Shaul, Michal
1
Cheng, Calvin
1
Chung, Cindy
1
Dai, Wenbin
1
Dickinger, Astrid
1
Dieck, M. Claudia tom
1
Dwivedi, Abhishek
1
Fountoulaki, Paraskevi
1
Friedmann, Enav
1
Hwang, Jinsoo
1
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1
Kim, Heather Markham
1
Kim, Jihye
1
Kim, Min-Seong
1
King, Ceridwyn
1
Krey, Nina
1
Kruse, Joachim
1
Leckie, Civilai
1
Lee, Joseph Lok-Man
1
Lee, JungHoon
1
Li, Zhongxiang
1
Lim, Boon Chong
1
Liu, Vanessa
1
Loureiro, Sandra Maria Correia
1
Ma, Jiaxin
1
O'Connor, Peter
1
Reich, Allen Z.
1
Reichel, Arie
1
Roschk, Holger
1
Saleem, Muhammad Abid
1
So, Kevin Kam Fung
1
Spörrle, Matthias
1
Ul Haq, Muhammad Zia
1
Wang, Yun-chen
1
Weiss, Jan
1
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Asia Pacific journal of marketing and logistics
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
29
Journal of retailing and consumer services
22
The journal of product & brand management
20
International journal of hospitality management
13
International journal of internet marketing and advertising : IJIMA
11
Journal of hospitality marketing & management
10
The journal of brand management : an international journal
10
Journal of marketing communications
9
International journal of contemporary hospitality management
8
Psychology & marketing
8
Journal of travel and tourism marketing
7
Cogent business & management
6
International journal of consumer studies
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of internet commerce
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
The international review of retail, distribution and consumer research
6
Tourism management : research, policies, practice
6
International journal of business information systems : IJBIS
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of services technology and management
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of international consumer marketing
5
Journal of marketing research : JMR
5
Journal of vacation marketing
5
European journal of marketing : EJM
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of technology marketing : IJTMkt
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing
4
Journal of promotion management : innovations in planning and applied research
4
Marketing intelligence & planning
4
Tourism management perspectives : TMP
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
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ECONIS (ZBW)
17
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1
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
2
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
3
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
Saved in:
4
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
5
Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham
;
Abbas, Jawad
;
Ul Haq, Muhammad Zia
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
Saved in:
6
The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin
;
Reich, Allen Z.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
Saved in:
7
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
Saved in:
8
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
9
eWOM platforms in moderating the relationships between political and terrorism risk, destination image, and travel intent : the case of Lebanon
Assaker, Guy
;
O'Connor, Peter
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
3
,
pp. 503-519
Persistent link: https://www.econbiz.de/10012492311
Saved in:
10
The influence of authenticity of online reviews on trust formation among travelers
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
5
,
pp. 763-776
Persistent link: https://www.econbiz.de/10012215782
Saved in:
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