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subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Einzelhandel"
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Consumer behaviour
Einzelhandel
Konsumentenverhalten
366
Brand management
177
Markenführung
177
Brand image
143
Markenimage
143
Brand
115
Markenartikel
113
Theorie
66
Theory
66
Beziehungsmarketing
51
Relationship marketing
51
Social Web
33
Social web
33
Luxury goods
31
Luxusgüter
31
Internet marketing
26
Online-Marketing
26
USA
26
United States
26
Brand loyalty
20
Emotion
20
Advertising effects
18
Werbewirkung
18
Preisdifferenzierung
17
Preismanagement
17
Price discrimination
17
Pricing strategy
17
Personality psychology
16
Persönlichkeitspsychologie
16
Markentreue
15
Corporate Social Responsibility
14
Corporate social responsibility
14
Customer satisfaction
13
Großbritannien
13
Kundenzufriedenheit
13
Marketing management
13
Marketingmanagement
13
United Kingdom
13
Social media
12
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Free
12
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Article
199
Book / Working Paper
167
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Article in journal
199
Aufsatz in Zeitschrift
199
Arbeitspapier
167
Graue Literatur
167
Non-commercial literature
167
Working Paper
167
Conference paper
3
Konferenzbeitrag
3
Bibliografie
1
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Language
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English
366
Author
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Courty, Pascal
7
Anderson, Simon P.
5
Eliaz, Kfir
5
Dubois, Pierre
4
Griffith, Rachel
4
Jappelli, Tullio
4
Kulczynski, Alicia
4
López-Salido, José David
4
Moraga-González, José Luis
4
O'Connell, Martin
4
Pistaferri, Luigi
4
Abratt, Russell
3
Baxter, Stacey M.
3
Boone, Jan
3
Falk, Armin
3
Foros, Øystein
3
Gil Saura, Irene
3
Jassawalla, Avan R.
3
Johnson, Lester W.
3
Karlan, Dean
3
Miravete, Eugenio J.
3
Pagliero, Mario
3
Peitz, Martin
3
Propper, Carol
3
Ravn, Morten O.
3
Sashittal, Hemant Chaitanya
3
Spiegler, Ran
3
Šerić, Maja
3
Adner, Ron
2
Agarwal, Sumit
2
Armstrong, Mark
2
Berenguer Contrí, Gloria
2
Bronnenberg, Bart J.
2
Cabral, Luís M. B.
2
Campbell, John Y.
2
Clerides, Sofronis
2
Confente, Ilenia
2
De Giorgi, Giacomo
2
Dens, Nathalie
2
Dulleck, Uwe
2
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Discussion paper / Centre for Economic Policy Research
The journal of brand management : an international journal
Journal of retailing and consumer services
1,534
Journal of business research : JBR
1,451
International journal of hospitality management
518
European Journal of Marketing
364
Journal of Consumer Marketing
364
International journal of consumer studies
321
SpringerLink / Bücher
283
Asia Pacific journal of marketing and logistics
280
International Journal of Retail & Distribution Management
258
Psychology & marketing
249
The journal of product & brand management
231
Tourism management : research, policies, practice
229
Technological forecasting & social change : an international journal
223
Journal of marketing communications
219
Journal of travel and tourism marketing
219
Management science : journal of the Institute for Operations Research and the Management Sciences
219
Journal of Islamic marketing
214
Journal of Product & Brand Management
200
International journal of advertising : the review of marketing communications
197
Journal of international consumer marketing
194
International journal of contemporary hospitality management
192
Working paper / National Bureau of Economic Research, Inc.
191
Journal of retailing
185
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
182
Marketing intelligence & planning
181
Journal of hospitality marketing & management
167
Journal of promotion management : innovations in planning and applied research
167
Journal of marketing management : JMM ; journal of the Academy of Marketing
161
Journal of the Academy of Marketing Science
160
The international review of retail, distribution and consumer research
157
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
156
Journal of Services Marketing
155
Journal of strategic marketing
151
Marketing Intelligence & Planning
151
Food policy : economics planning and politics of food and agriculture
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
143
The journal of services marketing
142
Discussion papers / CEPR
141
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ECONIS (ZBW)
366
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
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2
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
3
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
4
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
5
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
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6
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
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7
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
8
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
9
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
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10
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
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