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subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The journal of brand management : an international journal"
~person:"Hur, Songyee"
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Consumer behaviour
Brand management
2
Konsumentenverhalten
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Brand
1
Brand image
1
Crowdsourcing
1
Empowerment strategy
1
Fashion
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Internet marketing
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Luxury brand marketing
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Luxury fashion
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Markenartikel
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Markenimage
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New product development
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Online-Marketing
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Produktentwicklung
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Psychological ownership theory
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Social Web
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Social media
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Visual complexity
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Hur, Songyee
Kulczynski, Alicia
4
Abratt, Russell
3
Baxter, Stacey M.
3
Gil Saura, Irene
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Jassawalla, Avan R.
3
Johnson, Lester W.
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Krishna, Aradhna
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Kumar, V.
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McFerran, Brent
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Sashittal, Hemant Chaitanya
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Šerić, Maja
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Berenguer Contrí, Gloria
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Bijmolt, Tammo H. A.
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Confente, Ilenia
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Dens, Nathalie
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Donthu, Naveen
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Etkin, Jordan
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Hamilton, Rebecca W.
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Haws, Kelly L.
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Heine, Klaus
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Jin, Byoungho
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Johnson, Zachary S.
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Jung, Sojin
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Kahn, Barbara E.
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LeBoeuf, Robyn A.
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Machado, Joana César
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Mirzaei, Abas
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Moharana, Tapas Ranjan
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Packard, Grant
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Phau, Ian
2
Puntoni, Stefano
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Redden, Joseph P.
2
Sela, Aner
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Sevilla, Julio
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Shimul, Anwar Sadat
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Journal of marketing research : JMR
The journal of brand management : an international journal
Journal of marketing communications
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Would luxury brands benefit from empowering consumers in product decision-making?
Hur, Songyee
;
Ha, Sejin
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 516-534
Persistent link: https://www.econbiz.de/10014447378
Saved in:
2
Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun
;
Hur, Songyee
;
Watkins, Brandi
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
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