//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The journal of brand management : an international journal"
~person:"Ross, William T."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Brand
1
Brand connection
1
Brand image
1
Brand management
1
Brand name
1
Experiments
1
Identity-related brand consumption
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Personified brand
1
Suggestive brand name
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ross, William T.
Kulczynski, Alicia
4
Abratt, Russell
3
Baxter, Stacey M.
3
Gil Saura, Irene
3
Jassawalla, Avan R.
3
Johnson, Lester W.
3
Krishna, Aradhna
3
Kumar, V.
3
McFerran, Brent
3
Sashittal, Hemant Chaitanya
3
Šerić, Maja
3
Berenguer Contrí, Gloria
2
Bijmolt, Tammo H. A.
2
Confente, Ilenia
2
Dens, Nathalie
2
Donthu, Naveen
2
Etkin, Jordan
2
Gunasti, Kunter
2
Hamilton, Rebecca W.
2
Haws, Kelly L.
2
Heine, Klaus
2
Hur, Songyee
2
Ilicic, Jasmina
2
Jin, Byoungho
2
Johnson, Zachary S.
2
Jung, Sojin
2
Kahn, Barbara E.
2
LeBoeuf, Robyn A.
2
Machado, Joana César
2
Mirzaei, Abas
2
Moharana, Tapas Ranjan
2
Packard, Grant
2
Phau, Ian
2
Puntoni, Stefano
2
Redden, Joseph P.
2
Sela, Aner
2
Sevilla, Julio
2
Shimul, Anwar Sadat
2
Sotgiu, Francesca
2
Vohs, Kathleen D.
2
more ...
less ...
Published in...
All
Journal of marketing research : JMR
The journal of brand management : an international journal
Information systems research : ISR
1
Journal of consumer behaviour
1
Journal of marketing management : MM
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
My brand identity lies in the brand name : personified suggestive brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 607-621
Persistent link: https://www.econbiz.de/10012297835
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->