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subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"Marketing intelligence & planning"
~subject:"Organizational psychology"
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Consumer behaviour
Organizational psychology
Emotion
12
Konsumentenverhalten
11
Brand management
4
Markenführung
4
Advertising
3
Advertising effects
3
Beziehungsmarketing
3
Brand
3
Brand image
3
Brand love
3
Markenartikel
3
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Relationship marketing
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2
Personality psychology
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Advertising appeals
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Arbeitszufriedenheit
1
Arousal safety humor
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Behavioral economics
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Behaviour
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Bewertung
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Consumer susceptibility to normative influence
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Controlling
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11
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Abhishek
1
Ahn, Jiseon
1
Bandyopadhyay, Nirmalya
1
Deshpande, Bilwa
1
Herter, Márcia Maurer
1
Huo, Jiale
1
Jiang, Yahong
1
Kaushal, Vikrant
1
Khandeparkar, Kapil
1
Kumar, Sushant
1
Kumar, Vikas
1
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1
Ladeira, Wagner Junior
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Lyngdoh, Teidorlang
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Mattila, Anna S.
1
Perin, Marcelo Gattermann
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1
Pinto, Diego Costa
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Pradhan, Debasis
1
Prashar, Sanjeev
1
Putra, Mukti Trio
1
Santini, Fernando de Oliveira
1
Septianto, Felix
1
Shah, Arunima
1
Shimul, Anwar Sadat
1
Sivakumaran, Bharadhwaj
1
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1
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Marketing intelligence & planning
Journal of business research : JBR
116
Journal of retailing and consumer services
108
International journal of hospitality management
69
Tourism management : research, policies, practice
32
Journal of hospitality marketing & management
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
27
The journal of product & brand management
27
Journal of travel and tourism marketing
26
Psychology & marketing
25
European journal of marketing
23
International journal of consumer studies
22
International journal of contemporary hospitality management
22
Tourism management perspectives : TMP
21
The journal of services marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
The service industries journal
18
International journal of advertising : the review of marketing communications
17
The journal of brand management : an international journal
17
Journal of marketing communications
16
Asia Pacific journal of marketing and logistics
15
European journal of marketing : EJM
15
Journal of promotion management : innovations in planning and applied research
15
Journal of business ethics : JOBE
14
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Marketing letters : a journal of research in marketing
14
Journal of consumer research : JCR ; an interdisciplinary journal
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
12
Services marketing quarterly
12
International journal of market research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of consumer marketing
11
Sport management review
10
SpringerLink / Bücher
10
Journal of behavioral decision making
9
Journal of marketing analytics : JMA
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1
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
2
Creating brand love for payment apps through emotions
Kumar, Sushant
;
Prashar, Sanjeev
;
Shah, Arunima
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
Saved in:
3
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
4
How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai
;
Putra, Mukti Trio
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
Saved in:
5
Retail crowding : meta-analysis of contextual and cultural moderators
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10013172890
Saved in:
6
The impact of advertising appeals on impulse buying
Deshpande, Bilwa
;
Pradhan, Debasis
;
Sivakumaran, Bharadhwaj
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10013172966
Saved in:
7
Shopping with perceived benefits of sustainable consumption in online resale platforms
Ahn, Jiseon
;
Kwon, Jookyung
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 408-424
Persistent link: https://www.econbiz.de/10013172972
Saved in:
8
Effectiveness evaluation for the gamification of out-of-home advertising
Huo, Jiale
;
Jiang, Yahong
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 929-944
Persistent link: https://www.econbiz.de/10013393606
Saved in:
9
Being moral and doing good to others : re-examining the role of emotion, judgment, and identity on prosocial behavior
Septianto, Felix
;
Soegianto, Bambang
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 180-191
Persistent link: https://www.econbiz.de/10011700790
Saved in:
10
Influence of media context on humorous advertising effectiveness
Khandeparkar, Kapil
;
Abhishek
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011700851
Saved in:
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